ch 10 Flashcards
define strategic management
planning what org will do to succeed, how to attract and satisfy customers, achieve long term goals
define business model
how company will make money
- if company can make money
- if customers value what company provides
importance of strategic management
higher performance
adapt to enviro changes
define core competencies
orgs major value making skills, capabilities, resources the determine competitive advantage
strong org culture
everyone understands org but harder to make changes
describe strategically appropriate culture
supports firm strategy
actions included in using leadership
for strategy implementation
persuade and motivate
HR strategy implementation
recruit employees
promos, transfers, training
layoffs, recalls
using info to control employees
strategy implementation
pay/reward systems
budget allocations
rules
3 org structure decisions in
strategy implementation
making teams
centralize/decentralize
facility and task design
concentration
growth strat
primary line of business
increase products or markets
BACKWARD vertical integration
growth strat
become our own supplier
FORWARD vertical integration
growth strat
be our own distributor
control outputs
horizontal integration
growth strat
combine with competitors
RELATED diversification
growth strat
combine with firms in related industries
UNRELATED diversification
growth strat
combine with firms in unrelated industries
stability org strat
no changes
not further ahead or further behind
renewal org strat
address performance weaknesses
cut costs and restructure org
RETRENCHMENT renewal
org strat
short run for minor issues
stabilize, revive
TURNAROUND renewal
org strat
for when performance is really bad
3 business levels
second level of pyramid
consumer products, digital media, financial services
5 business function levels
bottom of pyramid
research and dev, manufacturing, marketing, HR, finance
star
high growth
high market share
cash cow
low growth rate
high market share