ch 7 end of chapter

Question 1

Emily Robertson is an employee at Regions Insurance​ Company, the largest insurance company in Texas. What type of decisions will she undertake if her responsibilities include receiving customer​ queries, setting appointments for sales​ representatives, updating customer​ records, and tracking potential clients through call​ records?

A. Unstructured decisions
B. Directional decisions
C. Tactical decisions
D. Operational decisions
E. Strategic decisions

Answer 1

D. Operational decisions

Question 2

The general manager for Freeman and Associates is reviewing monthly project management reports to determine the best course of action for the next phase of the building project he manages. The types of decisions he is making are​ ________ decisions.

A. unstructured
B. structured
C. operational
D. strategic
E. tactical

Answer 2

E. tactical

Question 3

Business intelligence is said to be used at the​ ________ if companies use it to bring​ meaningful, performance-related information to all employees.

A. tactical level
B. directional level
C. operational level
D. strategic level
E. executive level

Answer 3

C. operational level

Question 4

Emily​ Harris, a marketing manager at a major advertising​ firm, undertakes decisions on promotional​ campaigns, internet​ marketing, and brand awareness. At which level of decision making is Emily​ involved?

A. Strategic
B. Tactical
C. Administrative
D. Executive
E. Operational

Answer 4

B. Tactical

Question 5

DirecTV captures customer transactions and streams the data instantly to its data warehouse where it can be used to develop targeted promotions to new customers or ones who may be considering canceling their service. This process represents a growing need for​ ________ to make faster business decisions.

A. knowledge management systems
B. internal company information
C. web-based information
D. big data
E. real-time business intelligence

Answer 5

E. real-time business intelligence

Question 6

Kyle Albright is a database administrator at Regions Bank in Atlanta. He is currently working on problems of information overload on the​ bank’s operational systems. Which of the following actions would best help Kyle to speed up the systems and prevent information​ overload?

A. Storing critical data on email or locally on workstations
B. Transferring all the company data to the cloud
C. Building a data warehouse optimized for complex queries
D. Housing all transactional data on a common server
E. Creating a process of running system queries simultaneously

Answer 6

C. Building a data warehouse optimized for complex queries

Question 7

​iTicket, an online​ event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This action resulted in a shortage of tickets that the public could have bought themselves. Which of the following most likely enabled the brokers to book tickets in such large​ numbers?

A. Mashups
B. Dashboards
C. Bots
D. Big data
E. Neural networks

Answer 7

C. Bots

Question 8

Which of the following​ real-life functions does an intelligent agent​ perform?

A. Classifying and indexing web pages for search engines
B. Collecting and sorting a​ company’s sales data
C. Tracking internet usage patterns of a​ company’s employees
D. Loading data into data warehouses
E. Monitoring the internet to screen out malicious software and viruses

Answer 8

A. Classifying and indexing web pages for search engines

Question 9

The​ “Internet of​ Things” is often considered a major contributor to​ ________, which also includes information collected from​ wikis, blogs, social networking​ sites, and discussion forums.

A. business intelligence
B. bots
C. Web 2.0
D. a data warehouse
E. big data

Answer 9

E. big data

Question 10

A system that can diagnose a specific medical condition based on a set of reported symptoms and recommend a course of treatment with the same skill as a human diagnostician is termed​ a(n) ________.

A. goal seeking system
B. optimizing system
C. forecasting system
D. data mining system
E. expert system

Answer 10

E. expert system

Question 11

Big Dog Running Company uses​ ________ to analyze data collected from each of its three stores by product line and​ date, which allows the company to better design its marketing and promotion campaigns.

A. market basket analysis
B. goal seeking
C. forecasting
D. what-if analysis
E. OLAP

Answer 11

E. OLAP

Question 12

Rodney​ Perkins, who works in the marketing department of the Fairfield​ Inn, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of​ guests, such as room type and room​ service?

A. ​What-if analysis
B. Goal seeking
C. Forecasting analysis
D. Online analytical processing
E, Optimization analysis

Answer 12

D. Online analytical processing

Question 13

James Coburn is a business analyst at​ Dillard’s, a​ high-end retail store. James is preparing a report to assess customer data to understand the buying patterns of customers when they purchase multiple items. Which of the following will best help James analyze the purchasing habits of customers who bought rain boots along with​ umbrellas, ties along with​ shirts, and hair clips along with headbands among other related​ products?

A. Goal seeking
B. Market basket analysis
C. ​What-if analysis
D. Online analytical processing
E. Forecasting

Answer 13

B. Market basket analysis

Question 14

The business analysts at Blue​ Bell, a brand of ice​ cream, recently were asked to assess revenue generated over the past five years to observe seasonal and historical trends. After extensive​ analysis, they arrive at the conclusion that the sales were highest during the months of July and​ August, the summer months in the​ country, and an​ all-time low during​ January, the peak of winter. Which of the following tools would have best helped them arrive at this​ conclusion?

A. Forecasting
B. Optimization analysis
C. Goal seeking
D. What-if analysis
E. Market basket analysis

Answer 14

A. Forecasting

Question 15

The adult education director at St. Francis Hospital uses​ ________ to evaluate the interactions of variables that contribute to the profitability of various potential seminars.

A. predictive analysis
B. forecasting
C. scheduling
D. optimization analysis
E. what-if analysis

Answer 15

E. what-if analysis

Question 16

Amy Neff wishes to enroll for​ Gmail’s free email service. Which of the following would best help Gmail establish that Amy is not a software​ bot?

A. Using biometric identification
B. Providing her contact details and Social Security number
C. Providing an alternative email address
D. Entering a sequence of letters and numbers from an image
E. Uploading her photo and providing visible identification marks

Answer 16

D. Entering a sequence of letters and numbers from an image

Question 17

Travels by​ Donna, a travel agency in​ Georgia, recently created a website to attract travel clientele for the company. It is vital that the company be able to track the time that visitors spend on each page to understand the destinations and offers that interest potential customers. Which of the following will best help the company understand customer behavior patterns as well as the URL the visitor just​ left?

A. Keystroke logging
B. Real-time data
C. Pop-up ads
D. Clickstream data
E. IP address

Answer 17

D. Clickstream data

Question 18

Rail Europe is a company that promotes and sells European train travel tickets in the North American market. The company was not achieving good results from its​ website, and visitors rarely stayed on the website long or purchased a ticket. To increase the​ ________ of its​ website, the company added more​ travel-related advice, interactive​ maps, and other content to its website.

A. clickthrough rate
B. cost per clickthrough
C. average time on site
D. bounce rate
E. cost per impression

Answer 18

C. average time on site

Question 19

The Blue Door is a​ new, high-end clothing store catering to college students in a small southern city. It recently launched a new line of accessories with the college logo imprinted. The company has simultaneously launched a mobile app that it hopes college students will download and use to view and order its​ college-themed accessories. Besides looking at the number of downloads​ metric, which of the following metrics will be most advantageous for Blue Door to use to learn more about the utilization of its​ app?

A. Bounce rate
B. User paths through app
C. Cost per clickthrough
D. Number of fans
E. Conversion rate

Answer 19

B. User paths through app

Question 20

Jonathan Hudson is responsible for analyzing web metrics for a company that sells​ high-end woodworking tools online. Which of the following metrics would he analyze to determine the depth of each visit to the​ website?

A. The number of page views at a​ competitor’s website
B. The forecasted number of page visits estimated around peak hours
C. The conversion rate
D. The number of page views per visit
E. The comparison between page visits made in the past and current year

Answer 20

C. The conversion rate

Question 21

Which of the following best describes a key performance​ indicator?

A. Abstract qualitative metrics to measure an​ individual’s role and the​ organization’s success
B. Abstract qualitative metrics to measure and compare the success of industries
C. Strategic goals of the organization
D. Qualitative metrics to measure growth indicators of a country
E. Quantifiable metrics most important to the​ individual’s role and the​ organization’s success

Answer 21

E. Quantifiable metrics most important to the​ individual’s role and the​ organization’s success

Question 22

Macon State University recently implemented a​ ________ designed to provide a central location for students and faculty to access university information needed for​ registration, grades, and financial​ aid, and to provide access to​ courses, email, and other secure resources.

A. website
B. portal
C. database
D. mashup
E. dashboard

Answer 22

B. portal

Question 23

Delta Airlines recently updated its​ ________ to include new measures related to airline safety and customer satisfaction with its online reservation system. These updated and quantifiable metrics will be used by Delta to evaluate its organization against industry standards.

A. dashboard
B. strategic goals
C. portal
D. social media
E. key performance indicators

Answer 23

E. key performance indicators

Question 24

Tom Tebeau is a web designer at a publishing firm in Atlanta where he is currently using a process to aggregate a wide array of information like book​ reviews, customer​ feedback, awards​ won, and company details on its public website. Which of the following is he using to bring together all this information from multiple internal and external sources onto the​ company’s customizable web​ pages?

A. Mashup
B. Portal
C. Middleware
D. Dashboard
E. Virtualization software

Answer 24

A. Mashup

Question 25

Which of the following terms refers to a gateway that provides access to a variety of relevant information from many different sources on one​ screen?

A. Portal
B. Dashboard
C. Decision support system
D. Data warehouse
E. Mashup

Answer 25

A. Portal