ch 7 end of chapter Flashcards
Emily Robertson is an employee at Regions Insurance Company, the largest insurance company in Texas. What type of decisions will she undertake if her responsibilities include receiving customer queries, setting appointments for sales representatives, updating customer records, and tracking potential clients through call records?
A. Unstructured decisions
B. Directional decisions
C. Tactical decisions
D. Operational decisions
E. Strategic decisions
D. Operational decisions
The general manager for Freeman and Associates is reviewing monthly project management reports to determine the best course of action for the next phase of the building project he manages. The types of decisions he is making are ________ decisions.
A. unstructured
B. structured
C. operational
D. strategic
E. tactical
E. tactical
Business intelligence is said to be used at the ________ if companies use it to bring meaningful, performance-related information to all employees.
A. tactical level
B. directional level
C. operational level
D. strategic level
E. executive level
C. operational level
Emily Harris, a marketing manager at a major advertising firm, undertakes decisions on promotional campaigns, internet marketing, and brand awareness. At which level of decision making is Emily involved?
A. Strategic
B. Tactical
C. Administrative
D. Executive
E. Operational
B. Tactical
DirecTV captures customer transactions and streams the data instantly to its data warehouse where it can be used to develop targeted promotions to new customers or ones who may be considering canceling their service. This process represents a growing need for ________ to make faster business decisions.
A. knowledge management systems
B. internal company information
C. web-based information
D. big data
E. real-time business intelligence
E. real-time business intelligence
Kyle Albright is a database administrator at Regions Bank in Atlanta. He is currently working on problems of information overload on the bank’s operational systems. Which of the following actions would best help Kyle to speed up the systems and prevent information overload?
A. Storing critical data on email or locally on workstations
B. Transferring all the company data to the cloud
C. Building a data warehouse optimized for complex queries
D. Housing all transactional data on a common server
E. Creating a process of running system queries simultaneously
C. Building a data warehouse optimized for complex queries
iTicket, an online event-ticketing site, recently discovered that most of its good seats for a widely anticipated concert were preemptively booked in bulk by brokers. This action resulted in a shortage of tickets that the public could have bought themselves. Which of the following most likely enabled the brokers to book tickets in such large numbers?
A. Mashups
B. Dashboards
C. Bots
D. Big data
E. Neural networks
C. Bots
Which of the following real-life functions does an intelligent agent perform?
A. Classifying and indexing web pages for search engines
B. Collecting and sorting a company’s sales data
C. Tracking internet usage patterns of a company’s employees
D. Loading data into data warehouses
E. Monitoring the internet to screen out malicious software and viruses
A. Classifying and indexing web pages for search engines
The “Internet of Things” is often considered a major contributor to ________, which also includes information collected from wikis, blogs, social networking sites, and discussion forums.
A. business intelligence
B. bots
C. Web 2.0
D. a data warehouse
E. big data
E. big data
A system that can diagnose a specific medical condition based on a set of reported symptoms and recommend a course of treatment with the same skill as a human diagnostician is termed a(n) ________.
A. goal seeking system
B. optimizing system
C. forecasting system
D. data mining system
E. expert system
E. expert system
Big Dog Running Company uses ________ to analyze data collected from each of its three stores by product line and date, which allows the company to better design its marketing and promotion campaigns.
A. market basket analysis
B. goal seeking
C. forecasting
D. what-if analysis
E. OLAP
E. OLAP
Rodney Perkins, who works in the marketing department of the Fairfield Inn, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as room type and room service?
A. What-if analysis
B. Goal seeking
C. Forecasting analysis
D. Online analytical processing
E, Optimization analysis
D. Online analytical processing
James Coburn is a business analyst at Dillard’s, a high-end retail store. James is preparing a report to assess customer data to understand the buying patterns of customers when they purchase multiple items. Which of the following will best help James analyze the purchasing habits of customers who bought rain boots along with umbrellas, ties along with shirts, and hair clips along with headbands among other related products?
A. Goal seeking
B. Market basket analysis
C. What-if analysis
D. Online analytical processing
E. Forecasting
B. Market basket analysis
The business analysts at Blue Bell, a brand of ice cream, recently were asked to assess revenue generated over the past five years to observe seasonal and historical trends. After extensive analysis, they arrive at the conclusion that the sales were highest during the months of July and August, the summer months in the country, and an all-time low during January, the peak of winter. Which of the following tools would have best helped them arrive at this conclusion?
A. Forecasting
B. Optimization analysis
C. Goal seeking
D. What-if analysis
E. Market basket analysis
A. Forecasting
The adult education director at St. Francis Hospital uses ________ to evaluate the interactions of variables that contribute to the profitability of various potential seminars.
A. predictive analysis
B. forecasting
C. scheduling
D. optimization analysis
E. what-if analysis
E. what-if analysis
Amy Neff wishes to enroll for Gmail’s free email service. Which of the following would best help Gmail establish that Amy is not a software bot?
A. Using biometric identification
B. Providing her contact details and Social Security number
C. Providing an alternative email address
D. Entering a sequence of letters and numbers from an image
E. Uploading her photo and providing visible identification marks
D. Entering a sequence of letters and numbers from an image
Travels by Donna, a travel agency in Georgia, recently created a website to attract travel clientele for the company. It is vital that the company be able to track the time that visitors spend on each page to understand the destinations and offers that interest potential customers. Which of the following will best help the company understand customer behavior patterns as well as the URL the visitor just left?
A. Keystroke logging
B. Real-time data
C. Pop-up ads
D. Clickstream data
E. IP address
D. Clickstream data
Rail Europe is a company that promotes and sells European train travel tickets in the North American market. The company was not achieving good results from its website, and visitors rarely stayed on the website long or purchased a ticket. To increase the ________ of its website, the company added more travel-related advice, interactive maps, and other content to its website.
A. clickthrough rate
B. cost per clickthrough
C. average time on site
D. bounce rate
E. cost per impression
C. average time on site
The Blue Door is a new, high-end clothing store catering to college students in a small southern city. It recently launched a new line of accessories with the college logo imprinted. The company has simultaneously launched a mobile app that it hopes college students will download and use to view and order its college-themed accessories. Besides looking at the number of downloads metric, which of the following metrics will be most advantageous for Blue Door to use to learn more about the utilization of its app?
A. Bounce rate
B. User paths through app
C. Cost per clickthrough
D. Number of fans
E. Conversion rate
B. User paths through app
Jonathan Hudson is responsible for analyzing web metrics for a company that sells high-end woodworking tools online. Which of the following metrics would he analyze to determine the depth of each visit to the website?
A. The number of page views at a competitor’s website
B. The forecasted number of page visits estimated around peak hours
C. The conversion rate
D. The number of page views per visit
E. The comparison between page visits made in the past and current year
C. The conversion rate
Which of the following best describes a key performance indicator?
A. Abstract qualitative metrics to measure an individual’s role and the organization’s success
B. Abstract qualitative metrics to measure and compare the success of industries
C. Strategic goals of the organization
D. Qualitative metrics to measure growth indicators of a country
E. Quantifiable metrics most important to the individual’s role and the organization’s success
E. Quantifiable metrics most important to the individual’s role and the organization’s success
Macon State University recently implemented a ________ designed to provide a central location for students and faculty to access university information needed for registration, grades, and financial aid, and to provide access to courses, email, and other secure resources.
A. website
B. portal
C. database
D. mashup
E. dashboard
B. portal
Delta Airlines recently updated its ________ to include new measures related to airline safety and customer satisfaction with its online reservation system. These updated and quantifiable metrics will be used by Delta to evaluate its organization against industry standards.
A. dashboard
B. strategic goals
C. portal
D. social media
E. key performance indicators
E. key performance indicators
Tom Tebeau is a web designer at a publishing firm in Atlanta where he is currently using a process to aggregate a wide array of information like book reviews, customer feedback, awards won, and company details on its public website. Which of the following is he using to bring together all this information from multiple internal and external sources onto the company’s customizable web pages?
A. Mashup
B. Portal
C. Middleware
D. Dashboard
E. Virtualization software
A. Mashup
Which of the following terms refers to a gateway that provides access to a variety of relevant information from many different sources on one screen?
A. Portal
B. Dashboard
C. Decision support system
D. Data warehouse
E. Mashup
A. Portal
