ch 6 end of chapter Flashcards
The Huffington Post generates revenue by providing ad-supported content such as news, blogs, entertainment, and commentaries. What is the primary web goal of “HuffPost”?
A. To facilitate offline relationships
B. To sell products or services
C. To transact business with its visitors
D. To inform or entertain its audience
E. To influence its audience
D. To inform or entertain its audience
Several food bank organizations in a region developed a joint website used to discuss the services they provide and the clients they serve. Their hope is to convey the reality of food shortages faced by real community members, and potentially get more volunteers and monetary donations. What is the primary web goal of these organizations?
A. To facilitate offline relationships
B. To coordinate book signing events
C. To sell books to the audience
D. To influence the audience
E. To inform or entertain the audience
D. To influence the audience
Alibaba.com is a retailer of unique gifts that are sourced from many countries. When the company needs to restock inventory, they compare suppliers’ prices and payment terms from suppliers in many different countries. Alibaba.com is using a(n) ________ marketplace to conduct transactions via the internet.
A. C2C
B. intermediary
C. B2B
D. B2C
E. C2B
C. B2B
Consumer Reports is a magazine that tests consumer products in its labs and disseminates results so consumers can compare brands. Consumer Reports is an example of a(n) ________.
A. e-media
B. infomediary
C. B2C
D. intranet
E. e-marketplace
B. infomediary
BusinessUSA.com allows small-scale producers to post information about their products on the site, and prospective buyers compare the prices and features of the competing products before purchasing them. Which of the following types of e-marketplaces is BusinessUSA.com a member of?
A. Consumer to consumer (C2C)
B. Business to business (B2B)
C. Consumer to business (C2B)
D. Government to consumer (G2C)
E. Business to consumer (B2C)
E. Business to consumer (B2C)
The indie band, Whiskey Bent, buys a URL, www.WhiskeyBent.com, for its website, which has a unique, numerical IP address assigned to it. After a year, they move their website to a new server with a different IP address. In this situation what happens to the URL of their website?
A. It needs to be renamed.
B. It will be canceled.
C. It remains the same.
D. It needs to be registered with the DNS again.
E. It becomes fragmented.
C. It remains the same.
PAWs Humane Society is a private Columbus-based nonprofit organization that fosters and places orphaned cats and dogs. It has decided to create a social networking forum to provide information on the pets that are available to adopt. While selecting a domain name, which of the following top-level domains would best suit their goals?
A. .gov
B. .mil
C. .com
D. .org
E. .edu
D. .org
A newly opened real estate office, Flournoy & Calhoun Realtors, in Atlanta decides to create a small website that provides an overview of the company, its mission, the contact information and address of the firm, and a list of properties for sale. Which of the following information architectures would be most suitable for this website?
A. Sequential architecture
B. Multidimensional website architecture
C. Flat website architecture
D. Hierarchical website architecture
E. Data-driven website
C. Flat website architecture
The Maryland Motor Vehicle website is structured with multiple links in different services on the right navigation bar and links to various departments on the top navigation bars. This is an example of a ________.
A. flat website architecture
B. data-driven website
C. hierarchical website architecture
D. sequential architecture
E. multidimensional website architecture
E. multidimensional website architecture
Which of the following illustrates the use of a sequential architecture?
A. An online counseling website requires a visitor to enter certain information on the home page, which then leads the visitor to a subsequent page, until the visitor is matched with a suitable counselor.
B. A restaurant website provides an image of the restaurant on the home page and links to three pages that provide the restaurant’s history, its location and hours, and its menu.
C. An online shoe store allows customers to select various options such as color or trim to design their own shoes.
D. The website of a computer manufacturing firm provides the categories of computers and services provided on the top of the page, while along the left navigation bar it provides links to specific models.
E. An e-magazine lists the links to different genres on the home page, and under each genre, it lists the links that categorize articles by different authors, which leads to a web page with articles by one particular author.
A. An online counseling website requires a visitor to enter certain information on the home page, which then leads the visitor to a subsequent page, until the visitor is matched with a suitable counselor.
Web designers can evaluate a site’s ________ by giving visitors a series of tasks to complete and observing their performance on the tasks.
A. transferability
B. usability
C. stickiness
D. satisfaction level
E. efficiency
B. usability
One of Zappos’ goals is to have high levels of customer satisfaction among its website customers, so they will be likely to return to the website for future purchases. What information is Zappos likely to collect to measure customer satisfaction?
A. The number of mistakes users make when they attempt to accomplish a task and how easily they can recover from those mistakes
B. The ratings of individual experiences on the website by the users
C. The extent to which a user can accomplish simple tasks on the first visit to the site
D. When a user returns to the site after a period of time, how much effort it takes to regain the same level of proficiency
E. How quickly and efficiently a user performs tasks after learning the site’s basic design
B. The ratings of individual experiences on the website by the users
Which of the following is NOT a function of the Web Accessibility Initiative (WAI)?
A. Offering tutorials and tips to help organizations improve their sites
B. Developing guidelines for Web accessibility
C. Developing free assistive technology products and services
D. Promoting awareness of the need to incorporate assistive technologies into web design
E. Offering links to a variety of software tools that designers can use to check a site’s accessibility against the guidelines
C. Developing free assistive technology products and services
The web development team for AFLAC, Inc. has grown significantly as the company adds new subsidiaries, each with a unique website. The company will need to implement a(n) ________ to help manage digital information and website development in this collaborative environment.
A. content management system
B. enterprise information system
C. hierarchical model
D. web hosting service
E. digital dashboard
A. content management system
Which of the following factors best explains why it was harder for Amazon.com to build trust in its e-commerce website compared to Walmart?
A. Amazon.com did not advertise as much as Walmart did.
B. Amazon.com was a privately-owned firm compared to Walmart, which was publicly traded on the stock exchange.
C. Amazon.com did not have a smooth online checkout process compared to Walmart.
D. Unlike Walmart, Amazon.com did not operate out of physical retail locations.
E. Amazon.com only sold books, so it did not have the same volume of sales as Walmart did.
D. Unlike Walmart, Amazon.com did not operate out of physical retail locations.
Iron Bank Coffee Shop recently implemented technology that allows the company to “push” coupons to customer’s mobile devices as they get near the store. This type of technology is an example of ________.
A. m-commerce
B. e-discovery
C. e-commerce
D. e-payment
E. instant messaging
A. m-commerce
Fine & Funky is a new e-commerce website that sells home decorating items and offers online decorating services. It wants to build loyalty and trust among its target market group, which is women aged 35dash–55. Which of the following measures will most likely help Fine & Funky achieve its objective?
A. Favorable endorsements from customers’ peers
B. A “seal of approval” from international organizations
C. An “opt-out” option for affiliated sites that sell decorating products and services
D. Higher expenditure on advertising and sales promotions
E. The store’s association with a portal, such as MSN.com
A. Favorable endorsements from customers’ peers
The NYC transit system is experimenting with commuters paying for subway fares using their mobile devices, thereby eliminating the need to carry cash. This is an example of ________.
A. Paypal
B. EDI
C. e-commerce
D. near field communication (NFC)
E. B2C
D. near field communication (NFC)
________ is an internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site’s position in result lists.
A. Geotargeting
B. Content farming
C. Search engine marketing
D. A clickthrough rate
E. Search engine optimization
E. Search engine optimization
TracSoft, Inc. creates websites for small companies and provides consulting for search engine optimization. Which of the following factors is an important feature that TracSoft should consider to improve the relevance of a company’s website in search engines?
A. User interface design of the website
B. Quality of external links to the site from other websites
C. Web accessibility score of the website
D. Media richness of the website
E. Clickthrough rate
B. Quality of external links to the site from other websites
Yahoo! Canada has implemented agreements with more than 30 ad networks that are designed to follow visitor’s tracks as they browse through various websites. This controversial practice is known as ________ and is viewed by some as a potential invasion of privacy.
A. click fraud
B. search engine optimization
C. third-party cookies
D. data mining
E. CTR
C. third-party cookies
_______ can be used to prevent mobile ads from displaying on mobile devices and using up the phone owners’ data allotment.
A. Search engines
B. Click screeners
C. Ad blockers
D. Cybersquatters
E. Cookie cutters
C. Ad blockers
Crowdsourcing describes how tasks can be delegated to large, diffuse groups or communities who often volunteer their contributions, thereby significantly ________ costs associated with these tasks.
A. eliminating
B. lowering
C. increasing
D. balancing
E. maximizing
B. lowering
The Netflix Prize was an open competition for the best collaborative filtering algorithm to predict user ratings for films based on previous ratings without any other information about the users or films. The contest was open to anyone, and a $1 million prize would be given to the person or team that came up with the best solution. In this example, Netflix used ________ to engage a large number of people to complete a task that would ordinarily be handled in-house.
A. near sourcing
B. insourcing
C. outsourcing
D. crowdsourcing
E. data warehousing
D. crowdsourcing
