ch 1 end of chapter Flashcards
Apple iPhone’s intelligent personal assistant, Siri, helped Apple get a jump on market share over other smartphone competitors. This is an example of Apple gaining ________.
A. Business Intelligence
B. Competitive Advantage
C. Revenue
D. Customer insight
E. Knowledge
B. Competitive Advantage
A manufacturer is performing a key function of operations management when it ________ for its new product line.
A. purchases new parts and supplies
B. secures organizational information
C. promotes a new product
D. analyzes customer information
E. formulates a strategy for business diversification
A. purchases new parts and supplies
Target.com enables customers to learn about what other people think of a product. Which of the following does this illustrate?
A. Customer service system
B. Knowledge management system
C. Customer relationship management system
D. Customer loyalty system
E. Customer reward system
C. Customer relationship management system
The Zip Right In convenience store recently upgraded its stores with new paint and lighting. The customer checkout system, however, was still slow and inefficient. What is the most likely consequence of this situation?
A. A negative impact on the customer relationship
B. A negative impact on talent management
C. A positive impact on customer loyalty
D. A positive impact on accounting
E. A positive impact on turnover rates
A. A negative impact on the customer relationship
Which of the following statements about modern web-based sales systems for retailers is true?
A. They reduce understanding of customer requirements and motives.
B. They often mimic the brick-and-mortar versions.
C. They increase the amount of routine contact with customers.
D. They help manage human resources.
E. They decrease customer loyalty over the long term.
B. They often mimic the brick-and-mortar versions.
In early January, the owner of Mrs. Frost’s cookies, a popular retail cookie store in Houston, begins planning for Valentine’s Day cookie production. The owner is carefully studying the actual daily sales data of every cookie type in every store location that she extracted from the company’s computer-based sales system. The use of historical data to identify patterns and trends that may help in setting future production plans illustrates which role for organizational information systems?
A. Making decisions
B. Collaborating on teams
C. Supporting customer interactions
D. Improving individual productivity
E. Gaining competitive advantage
A. Making decisions
Professor Dunlap is developing a new online course called “The History of Religion.” Which of the following factors should he consider as he develops his online course?
A. The age of the students taking the online course
B. The GPA of the students taking the course
C. How students interact in a virtual classroom environment
D. The religious preferences of the students
E. The negative impact of social networking sites on students
C. How students interact in a virtual classroom environment
Jamal uses Zotero software to create and format the bibliography for his research paper. Jamal is using information systems to ________.
A. validate the accuracy of his references
B. keep his research paper information secure
C. increase his personal productivity
D. improve his research and writing skills
E. make decisions about the references in his bibliography
C. increase his personal productivity
Robert owns and operates a franchise of restaurants that specializes in high-quality organic food. The demand for organic food is growing, and he plans to add a new store. The information he is using to decide where his new store will be located includes customer records combined with external demographic information such as income levels and age. Robert is using ________.
A. knowledge
B. a geographic information system
C. business intelligence
D. market forecasts
E. an information system
C. business intelligence
When the number of gallons of milk sold each day by a grocery store is combined with other data, such as the type of milk or quantity of milk sold, and then processed and analyzed, it becomes ________.
A. information
B. a fact
C. data
D. a forecast
E. knowledge
A. information
Data that has been converted into a meaningful and useful context is called ________.
A. information technology
B. information
C. intellectual property
D. an information system
E. knowledge
B. information
Jackson walks into the ACE After-Hours Care clinic complaining of a fever. The nurse takes his temperature and enters the number into the patient information system. John’s temperature reading represents a piece of ________.
A. intellectual property
B. knowledge
C. information
D. information technology
E. data
E. data
Customers at Morgan Financial Services pay a monthly fee to access real-time stock prices for their brokerage accounts. This is an example of which of the following characteristics that makes information valuable?
A. safety
B. scalability
C. reliability
D. suitability
E. timeliness
E. timeliness
Web 2.0 and user-generated content (UGC) characterize the ________ component of an information system. In contrast, Web 3.0 and the “Internet of Things” rely on the ________ component of an information system.
A. process; technology
B. data; technology
C. people; technology
D. ICT; technology
E. technology; ICT
C. people; technology
TripAdvisor.com specializes in providing unbiased customer reviews of travel destinations and encourages customers to post their vacation photos. Which of the following does this situation illustrate?
A. Crowdsourcing
B. Web 3.0
C. Business intelligence
D. Knowledge
E. User-generated content
E. User-generated content
