Ch. 5 - Interviewing Flashcards
Informational Interview
- the informational interview is the most common of interviews bc you participate in informational interviews nearly every day.
- journalists, recruiters, police officers, attorneys, counselors, supervisors, consumers, professors, students, etc. rely on informational interviews to obtain or transmit facts, opinions, attitudes, feelings and observations
- the informational interview may be as brief and informal as a student asking a professor for clarification of a project or as lengthy and formal as a journalist talking to a CEO about a company’s hiring plans
Informational Interview (continued)
- regardless of the length, formality or setting, the PURPOSE of every informational interview is to obtain relevant and timely information as accurately and completely as possible in the shortest amount of time.
- this requires skillful and insightful questioning, listening, observing and probing into superficial and perhaps inaccurate answers.
- unfortunately, few of us (including journalists) are are trained in interviewing.
- Chip Scanlon (author of reporting and writing: basics for the 21st century) writes that “journalists get little or no training in this vital aspect of their job. most learn by trail and error”
- Journalist Sara Stuteville, “it is odd that so much emphasis is put on teaching journalists how to write an article when that skill is useless without also teaching journalists how to develop strong interview techniques”
Preparing the Interview:
- determine purpose
- study the situation
- research the topic
- structure the interview
- thorough preparation is the essential first step in conducting and taking part in informational interviews.
- unfortunately, there is no simple formula or model to follow.
- as Eric Nadler writes, they are as varied as the conversations we have and the people we talk to.
- preparation consists of determining your goal, researching the topic, and structuring the interview.
- Scanlan describes interviewing as a process, like writing, that invovles a series of decisions and actions designed to get the best possible information
- the first step in this process is to determine your goal
Preparing the Interview:
Determine Your Purpose
- your purpose controls how you prepare and what you do in informational interviews
- begin your preparation by asking a series of questions.
- Why are you going to conduct this interview? What information do you need: attitudes, feelings, opinions, facts, eye-witness accounts, expert or lay testimony?
- How quickly do you need this information? How will you use this information: to make a decision, take an action, write a research report, prepare a feature story, prepare a court case?
- Ken Metzler, professor of journalism, said that when you know exactly what you want, you’re halfway there
Preparing the Interview:
Study the Situation
- know all there is to know about a situation
- consider situational variables that may affect your interview.
- when and where will the interview take place? how might events before and after affect the interview? will invited or uninvited audiences be present? what outside influences should you be aware of? how much time do you have to prepare? are you responding to an emergency crisis that gives you little time to prepare? are you responding to an emergency or crisis? is there a deadline for obtaining the information you need? should you defer an interview until you are better informed and ready to manage difficult questions in a difficult situation?
- prepare yourself for human suffering, emotional outbursts, scenes of destruction, threats to health and safety and filthy conditions.
- we have all observed journalists, first responders, police officers, and government officials having to deal with the aftermath of tornados, forest fires, crashing on highways, shootings, and the removal of children from poor living conditions
- too often we see interviewers intruding into people’s lives at the wrong time and in the wrong place.
Preparing the Interview:
Research the Topic
- research enables you to determine what info is readily available from other sources so you don’t waste valuable interview time.
- research may reveal areas of a topic that remain unaddressed and of particular interest to you, such as explanations, personal experiences, interpretations of data, the many sides of an issue, attitudes and feelings
- be perceptive and critical about the pre-interview information you discover. not everything in print, particularly on the internet, is accurate and truthful. many sources have hidden agendas that lead to shoddy data.
- your questions must reveal that you have done your homework to establish credibility with the interviewee.
- evidence of your research shows you cannot be easily fooled and motivates interviewees to respond honestly, insightfully, and in depth.
- the internet and databases are essential resources for interviews
- a thorough research of the topic serves five functions for the information interview.
- FIRST, research enables you to determine what information is readily available from other sources so you do not waste valuable interview time. Helpful sources may include course syllabus, journal or newspaper articles, the internet, annual reports, instructional manuals, court documents, etc.
- some journalists claim that research time should be 10 times the actual interview time.
- SECOND, research may reveal areas of a topic that remain unaddressed and of particular interest to you, such as explanations, personal experiences, interpretations of data, the many sides of an issue, attitudes and feelings.
- research enables you to ask insightful questions and avoid false assumptions about events, cause and effects, and the willingness and ability of an interviewee to give accurate information.
Preparing the Interview:
Research the Topic (continued)
- THIRD, be perceptive and critical about the pre-interview information you discover. not everything in print, particularly on the internet, is accurate and truthful. many sources have hidden agendas that lead to shoddy data. is the information you have the most recent information available? have sources changed their minds because of changing circumstances or experiences? are newer studies available?
- journalist Jaldeep Katwala warns “be sure of your facts. there is nothing worse than being told you are wrong by an interviewee- especially when its live”
- FOURTH, your questions must reveal that you have done your homework to establish credibility with the interviewee.
- when you ask your questions, display the fact that you have done these things first; this will help establish that you’re not being a lazy sponge and wasting people’s time. better yet, display what you have learned from doing these things.
- failure to do your homework and a show of ignorance during an interview can destroy your credibility and embarrass you and your organization.
- don’t try to impress a person with your knowledge; let your knowledge and understanding of a topic reveal itself in your questions and reactions.
- your research may provide more information than you can use in any one interview, and you may hate to leave out statistics, revelations or stories you find interesting or provocative.
- resist the temptation to ask too many questions or to cram too much information into the questions you ask.
Preparing the Interview:
Research the Topic (continued)
- FIFTH, evidence of your research shows you cannot be easily fooled and motivates interviewees to respond honestly, insightfully, and in depth.
- we are flattered when others take the time to learn about us, our interests, field, accomplishments, and opinions.
- we take pride in what we do and who we are.
- know appropriate jargon and technical terms and use and pronounce them correctly.
- know the respondent’s name, how it’s pronounced, title and organization.
- you should know if a person is a professor, instructor, editor or reporter, pilot or navigator, CEO or CFO, and specific doctor qualifications
- show interest in me, and i’ll show interest in you
Preparing the Interview:
Structure the Interview (Interview Guide)
- as you research a topic, jot down areas and subareas that will evolve into an interview guide.
- the guide may be an elaborate outline, major aspects of a story, or key words in a notebook.
- the traditional journalistic interview guide may be all you need for an interview, and these six words may become the primary questions you ask in a moderately scheduled interview: who, what, when, where, how, why
- length, sophistication, and importance of the interview will dictate the nature and details of the guide.
- chronological sequences are effective in moving through stories or happenings that occur in time sequence.
- a logical sequence such as cause-to-effect or problem-to-solution is appropriate for dealing with issues and crises.
- a space sequence is helpful when an interview deals with places.
- remain flexible because few informational interviews go exactly as planned.
- it’s good to plan a structural sequence, but remain flexible.
Preparing the Interview:
Interview Schedule
- a moderate schedule is a useful tool for long interviews.
- if your interview will be brief or you are skilled in conduction informational interviews, you may need only a guide to conduct a nonscheduled interview.
- if not, develop a moderate schedule that turns topics and subtopics into primary questions and provides possible probing questions under each.
- a moderate schedule eliminates the necessity of creating each question at the moment of utterance and allows you to phrase questions carefully and precisely.
- at the same time, the moderate schedule allows flexibility to delete questions or create new ones as the need or opportunity arises.
- ex. you may accidentally discover an issue or topic not detected during research or planning that warrants a detour. you needn’t fear if you digress from planned schedule, and the risks are wroth taking.
- you can return to schedule and pick up where you left off.
- Thomas Berner: if a good question comes up in answer to another question,, jot it down in the margin of your schedule and return to it when most appropriate.
- the freedom to adapt and improvise makes the moderate schedule ideal for informational interviews.
Selecting Interviewees
- your purpose and the situation may determine the party you must interview: a specific injured police officer, a witness to a fire at an oil refinery, member of congress, cancer survivor, etc.
- if so, all you need to do is review what you know about this person’s background, positions on issues, ability as an interviewee, and relationship with you and look into what you don’t know.
- you may need to select from among several police officers injured while on duty, witnesses of an oil refinery fire, cancer survivors, etc.
- your purpose may require you to interview established experts on your topic such as scientists, professors or attorneys.
- it may require you to interview laypersons not skilled in specific professions such as an accident or shoppers at a mall.
- once you know the person or type of persons you must interview, use four criteria to select interviewees:
- level of information
- availability
- willingness
- ability
Selecting Interviewees:
- Level of Information
- make sure your interviewee possesses the level of information you need.
- the most important criterion is whether a party has the information you need.
- if so, what is the party’s level of expertise through experiences, education, training, and positions?
- for instance, primary sources are those directly involved with the information you want
- support sources are those with important connections to primary sources
- expert sources are those with superior knowledge or skills relating to the information you need.
- your goal must be to assess a person’s level of expertise.
- as an oral historian, you may want to interview a person who was actively involved in organizing a political rally for president JFK, not merely a person who attended a rally.
- as a journalist, you may interview a CEO about a propose merger, not an employee.
- Raymond Gorden writers about key informants who can supply information on local situations, assist in selecting and contacting knowledgable interviewees, and aid in securing their cooperation.
- identify these people and how they might assist in selecting respondents. a key informant might be a family member, friend, fellow student, employer or aide.
Selecting Interviewees:
- Availability
- do not assume a potential interviewee is unavailable; ask
- a source might be too far away, available only for a few minutes when you need an in-depth interview, or unavailable until after a certain deadline.
- consider the telephone, videoconference, or e-mail before giving up on a source.
- never assume a person is unavailable.
- stories abound among journalists and researchers about famous interviews that occurred merely because the interviewers asked for interviews or were persistent in asking.
- you may talk yourself out of an interview by being certain the person will not talk- a self-fulfilling prophecy: “You don’t have time to talk, do you?”
- consider a possible go-between, Gorden’s key informant, such as a mutual friend or associate, or the public relations department.
- you might go to where a person works, lives or plays rather than expect the person to come to you.
- sometimes an interviewee will ask to see some or all of your questions in advance. as a general rule - “don’t do it”
- giving questions to an interviewee in advance may limit the questions you can ask during the interview to those you listed, prevent you from adapting to changing circumstances and events, and enable the interviewee to phrase and rehearse answers in advance.
- at a minimum, agreeing to such request may destroy the spontaneity of the interview.
- be careful of excess demands about topics and questions being off-limit and off-the-record, which may make a person no longer a viable interviewee.
Selecting an Interviewee:
- Willingness
- fear of what might be revealed in an interview might make participants reluctant.
- potential respondents may be unwilling to meet you for a variety of reasons including mistrust of your or your organization, profession or position.
- some information they give might harm them, their organizations, or significant others, particularly bc of inaccurate reporting, hidden agendas, or sensationalism prevalent in news sources
- they also may feel that the info you want is no one else’s business or a waste of time.
- in short, a respondent may see nothing in the interview that warrants the time and risks involved
- lawsuits materialize today over almost anything a person says or does not say, and organizations are fearful of being sued for millions. they control who can speak for them.
- might have to convince interviewees that you can be trusted for confidentiality, accuracy, thoroughness, and fair reporting.
- ppl will cooperate if they have an interest in you, the topic or the outcomes of the interview.
- point our why their interests will be better served if information and attitudes are known.
- may have to use arm-twisting techniques as a last resort: ‘if you don’t talk to us, we’ll have to rely on another source’
- be careful of threats bc they can ruin an interview, damage relationships, and preclude future contacts; also be equally wary of those who are too eager to be interviewed.
Selecting an Interviewee
- Ability
- many potential interviewees are willing but unable
- some interviewees study how to respond, evade and confront.
- is the potential interviewee able to transmit information freely and accurately?
- poor memory, failing health, stake of shock, biases or prejudices, habitual lying, exaggeration or oversimplification, and repression of horrific memories may make a person unacceptable.
- elderly witnesses may remember events differently than they really were. mother and father sad over lost child may be unable to focus on details.
- interviewers often expect person to relate minute details and exact timing on events that took place months before, when most of us have trouble recalling what we did yesterday.
- when time permits, become familiar with the interviewee ahead of time. learn about the person’s accomplishments, personality, reputation, biases, interests, and interviewing traits.
- Star Zagofsky: the truth is that some ppl have a good story to tell on subject and others don’t. some ppl are naturally talented at being interviewed, and others aren’t
- many ppl are interviewed daily and a growing number have taken intensive courses in which they have learned how to confront interviewers, use humor to evade questions, and phrase ambiguous answers that reveal little or nothing.
- an interviewer in time, should know a source well enough to be able to know when a distortion is occurring, from a facial expression that doesn’t correspond to a certain reply
Selecting Interviewers
- Eric Nadler claims that the number one trait of an ideal journalist, or any informational interviewer, is curiosity about everyone and everything.
- Ken Metzler claims the best interviewers are those who enjoy people are are eager to learn more about the ppl they meet and who are eternally curios about darned near everything.
- along with curiosity, the interviewer should be friendly, courteous, organized, observant, patient, persistent and skillful
- a situation may require an interviewer of a certain age, gender, race, ethnic group, religion, political party, or educational level.
- a 70 yr old interviewer might find it as difficult to relate to a teenage as a teenage would to the 70 yr old.
- a woman might confide more to a female interviewer than to a male.
- an interviewer of Haitian ancestry may be fore effective with interviewing Haitian immigrants bc of common culture, traditions and communication customs.
Relationship of Interviewer and Interviewee
- once you have selecting an interviewee and an interviewer, you should be aware of the relationship that exists between the two.
- informational interviews rely on “secondary relationships” that are not intimate and rely of few relational dimensions.
- these dimensions are more functional than emotional and rely on surface cues such as obvious similarities, appearance, and nonverbal behavior.
- to what degree does each party want to be included in this interview?
- to what degree does each party like and respect each other?
- what degree of control or dominance will each party exert or try to exert in this interview?
- what is the degree of trust between the interview parties?
Relationship of Interviewer and Interviewee
continued
- know the relational history of the parties.
- status difference and similarity affect motivation, freedom to respond, control and rapport
- be aware of the perceived similarities and differences of both parties.
- a positive relationship is critical to successful informational interviews bc interviewers probe into beliefs, attitudes, values, feelings, and information a source may prefer not to reveal, let alone in depth.
- the status difference between interview and interviewee offers advantages for each party.
- when an interviewer is subordinate to an interviewee (student to professor, associate to manager, vice president to president): the interview need not be an expert, the interviewee will not feel threatened, the interviewee will feel freer to speak, the interviewee might want to help the interviewer.
Relationship of Interviewer and Interviewee
continued
- when an interviewer is superior to the interviewee (lieutenant to sergeant, CEO to division head, physician to nurse practitioner): the interviewer can control the interview, the interviewer can reward the interviewee, the interviewee may feel motivated to please the interviewer, and the interviewee may feel honored to be a participant.
- some orgs give high-status-sounding titles to representatives to enhance their superior aura; chief correspondent rather than correspondent, VP instead of sales director, editor rather than reporter, executive rather than supervisor.
- when the interviewer is equal to the interviewee (student to student, associate to associate, researcher to researcher): rapport is easily established, there are fewer communication barriers, there are fewer pressures, and high degree of empathy is possible.
- in many situations, interviewees prefer interviewers similar to them in a variety of ways, including gender, age, education, professional field, etc. some will not grant interviews to orgs or people they see as lower status.
- ex. if they are senior members of congress, they expect the media to send their senior correspondents.
Choosing Location and Setting
- although some sources state that the interviewer should take control of the location bc it’s your interview and you should decide what the background should be, your choice is not always that simple
- if an attorney says she will grant an interview only in her office, that’s where you will conduct the interview.
- you might prefer to be seated in a comfortable chair facing one another with no barriers separating you, but the interviewee may insist on sitting behind a desk with its status symbols readily apparent. do the best with what you have.
- if there is any way you can interview in a place that has some relevance to the story of your subject you’ll have much greater success, not only bc you’ll gain further sense of of context but bc people are often more comfortable and open when they are in familiar places or what feels like their territory.
- many of best interviews are conducted at hospitals, prisons, factories, on locations of accidents, protests, natural disasters, etc.
- Eric Nalder said that it is essential to interview people at the place where they are doing the think that you are writing about. it’s important to not only hear answers but to see and get the feel of things
- ex. he gained better experience and good insights by joining the life of oil tankers aboard a ship in the Gulf of Alaska
Opening the Interview
- plan the opening of the interview with great care bc the level of trust between you and your interviewee begins immediately with the way you look, the way you act, how you sound, the words you use, the comments you make and the questions you ask
- a good report or story may depend on a total stranger’s cooperation and participation. be respectful and strive for a pleasant professional conversation rather than a confrontation.
- small talk, easy to answer icebreaker questions, and friendly comments establish rapport and serve as transitions to the body of the interview.
- be careful of preparing small talk to the point to which it sounds trite, mechanical, ritual, or staged.
- do not be too familiar with the interviewee. if you are a stranger, identify yourself, your position, and the organization you represent.
- even if you are well known to another, explain what you wish to discuss and why, reveal how the info will be employed, and state how long the interview will take. don’t pull out a notebook or produce a recorder immediately bc these can threaten the interviewee.
Opening the Interview
continued
- ask a q about something you have noticed in the interviewee’s office about hobbies, interests and a news item. congratulate the person on a recent recognition or accomplishment.
- insert something humorous that you discovered in your research or encountered in planning the interview
- consider telling your own story to open up the interviewee. don’t begin with difficult or embarrassing questions
- prepare the opening questions carefully.
- think it through, hasty sounding questions get hasty answers or no answers at all. the more you do to demonstrate that having put thought and effort into solving your problem before seeking help, the more likely your are to actually get help.
- design the opening to fit each occasion and interviewee. a casual compliment, friendly remark about a topic or mutual friend, or a bit of small talk might create a friendly relaxed atmosphere with one person and produce the opposite effect with a busy, hassled interviewee who doesn’t like or have time for small talk.
Opening the Interview
continued
- establishing a positive relationship between interviewer and interviewee is critical to the success of every interview. try to establish a friendly conversational rapport, like old friend talking without seeming to be too friendly or close. enhance the relationship, but don’t try to leap beyond it.
- avoid any semblance or artificiality in the opening
- be sure both parties have a mutual understanding of ground rules governing the interaction before proceeding past the opening. this is particularly important in investigative interviews conducted by police officers, journalists, and supervisors.
- if everything of importance is off the record, however, why conduct the interview. make clear that there can be no retroactive off-the-record demands.
- both parties must understand what “off the record” means. if a person does not want to be quoted, try to get agreement that quotations may be attributed to an unnamed source or worked into the text of a report without attribution.
Conducting the Interview
- the goal of the informational interview is to get in depth and insightful info that only an interviewee can offer.
- it is essential to get beyond superficial and safe Level 1 interactions to risker and deeper Level 2 and Level 3 interactions.
- you must motivate an interviewee to disclose beliefs, attitudes, and feelings as well as unknown facts.
Conducting the Interview:
Motivating Interviewees
- know what motivates each interviewee.
- trust is essential for informational interviews.
- there are many reasons why a person might be reluctant to talk to you or to communicate beyond level 1 interactions.
- an interviewee may have been burned in previous interviews such as this one. a negative or threatening reputation may proceed you. an interviewee may seen the interview as a risk to self-image, credibility with others, or a career
- the interview may also be seen as an invasion of privacy or posing the danger of opening up areas the person may prefer to remain private, forgotten, or unknown.
- be careful of people who appear too eager to take part and reveal secrets. they may be after publicity, exposure, and ego-trip, a change to sell a product or idea, or to get even with someone or an organization.
Conducting the Interview:
Motivating Interviewees
Continued
- ppl are likely to communication beyond Level 1 if you adhere to simple guidelines that follow the golden rule: do unto others as you would have them do unto you.
- this rule applies to the most difficult of interview situations. a report about interrogation interviews with insurgents in Iraq noted that the successful interrogators all had on thing in common in the way they approach their subjects, they were nice to them.
- people with communication freely and accurately if they trust you to react with understanding and tact, maintain confidence, use the info fairly, and report what they say accurately and completely.
- Ken Metzler recommends that we avoid the term interview and call it a conversation, talk, discussion or chat.
- he also advices to drop names of people the interviewee respects that may serve as a credibility enhancer and motivator
- trust is essential for informational interviews
- don’t have an attitude. from the opening to the end, show sincere interest in and enthusiasm for the interviewee, the topic and answers.
- remain neutral and don’t reveal how you feel about answers and issues.
- control interview without interrupting and look for natural pauses to probe or to ask primary q’s.
- ask q’s rather than make statements.
- listen not only with your ears but also with your eyes, face, nodes, and attentive posture.
- it is not the questions you ask that make for a successful interview but the attention you pay to the answers you receive. some recommend listening to the interviewee 100% of the time.
Conducting the Interview:
Asking Questions
- q’s are tools of the trade that motivate interviewees to provide information and insights. unfortunately, interviewers tend to ask too man questions and this limits opportunities to listen, observe and think.
- interviewers may appear arrogant or assume they are entitled to an answer.
- you aren’t, after all, paying for the service. you will earn an answer, if you earn it, but asking a substantial, interesting and though-provoking question - one that implicitly contributes to the experience of the community rather than merely passively demanding knowledge from others.