Ch. 4 - Interviewing Flashcards
Ch. 4 - Structuring the Interview
- every interview has a degree of structure, the nature of which is determined by purpose, length and complexity.
- different types of interviews require different structures, but fundamental principles and techniques apply to all
THE BODY OF THE INTERVIEW:
- the first step in preparing for an interview is to determine a clear purpose.
- the second step is to prepare the interview guide
INTERVIEW GUIDE:
- an interview guide contains topics, not questions
- the second step of an interview process is to prepare an interview guide, which is a carefully structured outline of topics and subtopics to be covered, NOT a list of questions.
- a guide enables you to identify specific areas of inquiry that ensures coverage of important topics during the heat of the interview and helps you to distinguish relevant from irrelevant information.
- It will assist you in phrasing questions, recording answers, and recalling information at a later date.
Outline Sequences:
- an interview guide is basically an outline.
- outline sequences are useful for interviews.
- sequences help organized topics and impose a degree of structure on interviews.
Outline Sequences:
Topical Sequence
- a topical sequence follows a natural division of a topic or issue.
- for example, if you are planning to interview a number of attorneys about law schools you may attend, your guide would include such topics as ranking among law schools, areas of specialization, quality of the law school review, number and type of law firms that come to campus for interviews, and costs.
- the traditional journalist guide consisting of six key words - who, what, when, where, how and why - is useful in many interview settings.
Outline Sequences:
Time Sequences
- treats topics or parts of topics in chronological order.
- for instance, a conference on solar powered vehicles may start with registration from 830-930, proceed to a general session on the history of solar power vehicles at 10:30, a session of recent developments in solar powering of vehicles at 11:30, have lunch from 12:30 - 1pm, a demonstration of solar powered vehicles from 1:30-3:30 and a closing session from 3:30 to 4:30 PM
Outline Sequences:
Space Sequence
- a space sequences arranges topics according to spacial divisions
- left to right, top to bottom, north to south, or neighborhood to neighborhood.
- a person conducting tours of a resort might begin with the restaurants and bars, and then proceed to the pool area, sauna, fitness facility, golf course and marina
Outline Sequences:
Cause-to-effect Sequence
- this sequence explores cause and effect. an interviewer might begin with a cause or causes and then proceed to effect, or discuss apparent effect and then move to possible causes.
- for example, if you were investigating the collapse of a stage during a violent thunderstorm, you may interview people in the areas during the collapse to determine effects of the storm followed by interviews with structural engineers to determines the cause or causes of the collapse.
Outline Sequences:
Problem-Solution Sequence
- consists of a problem phase and a solution phase.
- you might conduct interviews with recruiters to discuss a serious problem with lack of diversity among an organization’s workforce and then identify and discuss possible solutions.
Developing an Interview Guide:
- a guide ensures the consideration of all important topics and subtopics.
- interviews may include more than one sequence or none at all.
- as your start your interview guide, begin with major areas of information you need to make your decision
- finally with the major areas and subtopics listed, determine if there are important subtopics of subtopics.
- you may not know enough prior to an interview to develop subtopics under certain areas and subtopics or you may discover additional subtopics during the interview.
- the interview guide enables you to add and delete as necessary.
- you may employ more than one outline sequence in an interview.
- selection of areas and appropriate subtopics will determine which sequences are most appropriate.
Interview Schedules:
Nonscheduled Interview
- after completing an interview guide, decide if additional structuring and preparation are needed.
- the guide may be sufficient enough to conduct a nonscheduled interview with no questions prepared in advance.
- the nonscheduled interview is most appropriate when interviews will be brief, interviewees and information levels differ significantly, interviewees are reluctant to respond or have poor memories, or there is little preparation time.
Interview Schedules:
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Nonscheduled Interview
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- a nonscheduled interview gives you unlimited freedom to probe into answers and adapt to different interviewees and situations because it is the most flexible of interview schedules
- however, nonscheduled interviews require considerable skills and are difficult to replicate from one interview to another.
- you may have difficultly controlling time and interviewer bias may creep into unplanned questions.
- a nonscheduled interview is merely an interview guide.
Interview Schedules:
Moderately Scheduled Interview
- a moderately scheduled interview consists of all major questions with probing questions under each.
- The sentences and phrases in a guide become questions
- the moderate schedule, like the nonscheduled interview, allows freedom to probe into answers and adapt to different interviewees, but it also imposes a greater degree of structure, aids in recording answers, and is easier to conduct and replicate.
- you need not create every question on the spot but have many thought out and carefully worded in advance.
- this lessens pressures during the interview.
Interview Schedules:
Moderately Scheduled Interview
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- since interview parties tend to wander during unstructured interviews, listing questions makes it easier to keep on track and return to a structure when desired.
- journalists, medical practitioners, recruiters, lawyers, police officers, and insurance investigators tend to use moderately scheduled interviews.
Interview Schedules:
Highly Scheduled Interview
- a highly scheduled interview sacrifices flexibility and adaptability for control.
- on paper a highly scheduled interview may look no different from the moderately scheduled interview, but they are very different in execution.
- unlike those in a moderate schedule, all questions in a highly scheduled interview are asked exactly in the order they are listed and worded on the schedule.
Interview Schedules:
Highly Scheduled Interview
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- questions may be closed so respondents can give brief, specific answers.
- highly scheduled interviews are easy to replicate and conduct, take less time and nonscheduled and moderately scheduled, and prevent parties from wandering into irrelevant areas or spending too much time on one or two topics.
- flexibility and adaption are NOT options
- probing questions must be planned and not asked on the spot.
- researchers and survey takers use highly scheduled interviews.
Interview Schedules:
Highly Scheduled Standardized Interview
- these interviews provide precision, replicability, and reliability.
- this is the most thoroughly planned and structured type of interview.
- all questions and answer options are stated in identical words to each interviewee who then picks answers from those provided.
- there is no straying from the schedule by either party.
- these are the easiest types of interviews to conduct, record, tabulate, replicate, so even novice interviewers can handle them.
Interview Schedules:
Highly Scheduled Standardized Interview
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- however, the breadth of information is restricted, and probing into answer, explaining questions, and adapting to different interviewees are not permitted.
- respondents can not explain, amplify, qualify or question any answer options.
- built-in interviewer bias may be worse than accidental bias encountered in nonscheduled and moderately scheduled interviews.
- researchers and survey takers use highly scheduled standardized interviews because their procedures must produce the same results in repeated interviews by several interviewers.
Interview Schedules - summary
- each interviewing schedule has unique advantages and disadvantages
- choose the schedule best suited to your needs, skills, type of information desired, and situation.
- one type of schedule does not fit all interview types and situations
- a schedule designed for a survey would be a terrible schedule for an employment interview.
- be aware of the options available and which one or ones seems most appropriate for each interview.
Figure 4.1 for Nonscheduled Interviews
Nonscheduled Interview:
- high breadth and depth of potential information
- low degree of precision, reproducibility, and reliability.
- interviewer has low control over the interview
- high level of skill is required for the interviewer
- interviewer has high freedom to adapt to different interviewees and situations.
- low-medium amount of preinterview preparation required.
Combination of Schedules
- consider strategic combinations of schedules
- for example, use a nonscheduled approach for the opening minutes, a moderately scheduled approach when it is necessary to probe and adapt to interviewees, and a highly scheduled standardized approach for easily quantifiable information such as age, religion, formal education and marital status.
- schedules range from a topic outline to a manuscript.
- for instance, you might write major arguments for a persuasive interview, instructions for an information-giving interview, and the opening and closing for a survey interview.
Question Sequences:
- common question sequences are tunnel, funnel, inverted funnel, hourglass, diamond, and quintamensional design
Question Sequences:
Tunnel Sequence
- a tunnel sequence works well with informal and simple interviews.
- the tunnel sequence, or string of beads, is a similarly phrased string of open or closed questions.
- each question may cover a specific topic, ask for a specific piece of information, or identify and attitude or feeling.
- the tunnel sequence is common in polls, surveys, journalistic interviews, and medical interviews designed to elicit info, attitudes, reactions and intentions.
- when the questions are closed, the information is easy to record and quantify.
Question Sequences:
Funnel Sequence (open to closed)
- a funnel sequence begins with broad, open-ended questions and proceeds with more restricted questions.
- this sequence begins with open ended questions and is most appropriate when respondents are familiar with a topic, feel free to talk about it, want to express their feelings, and are motivated to reveal and explain attitudes.
- the funnel sequence lesses possible conditioning or biasing of later responses.
- for example, if you begin an interview with a closed question you may force a respondent to take a polar position or appear to signal that you want only brief answers.
- an open question does not force respondents to take polarized positions and enables them to explain and qualify positions.