Ch 3 Flashcards
Culture
The language, values, beliefs, traditions, and customs people share and learn
Co culture
The perception of membership in a group that is part of an encompassing culture
Intergroup communication
Interactions among members of different co cultures
Salience
Describe how much weight we attach to cultural characteristics
In-groups
Groups we iddentify and are emotionally connected
Out-groups
Those who we view as different and with whom we have no sense of affiliation
Cultural differences are generalizations
There are sometimes greater differences within cultures than between them. Generalizations don’t apply to every member of a group.
Cultural values and norms shape communication
Shape how cultures think and act
Individualistic cultures
Some cultures value the individual more than the group. Their primary responsibility is helping themselves
Collectivistic cultures
Loyalty and obligation to an in-group: ones extended family, community, organization
Low-context culture
Uses language primarily to express thoughts, feelings, and ideas as directly as possible
High-context culture
Relies heavily on subtle, often on verbal cues to maintain social harmony
Uncertainty avoidance
Reflect the degree to which members of a culture feel threatened by ambiguous situations an how much they try to avoid them
Power distance
The extent of a gap between social groups who possess resources and influence and those who don’t
Beliefs about talk and silence
Westerners find silence off putting (shy, anxiety, disinterested) Asian cultures discourage sharing thoughts and feelings (fake, show off, “one who speaks does not know”)
