ch. 2.7

Question 1

Graphic Design

Answer 1

is the art of improving visual communication design

Question 2

Typography

Answer 2

The visual form of printed letters, words, and text is called typography

Question 3

Bauhaus

Answer 3

German school of art and design (early 20th century)

Question 4

Universal

Answer 4

Bayer created an easy-to-read, sans serif typeface named “Universal”

Question 5

Logo

Answer 5

a carefully designed piece of type, called a logotype, that is unique and easily identified

Question 6

Icons

Answer 6

simple symbolic graphic shapes

Question 7

Font

Answer 7

(Spencerian script) was derived from a nineteenth-century handwriting style

Question 8

Illustration

Answer 8

Images created to inform as well as to embellish the printed page

Question 9

Layout Design

Answer 9

the art of organizing type, logos, and illustrations in traditional print media

Question 10

Web Design

Answer 10

Text and image in mass communication has evolved to include interactive designs used on the World Wide Web