Ch 18 - Creating and Using Graphics

Question 1

What are four guidelines for using graphics effectively?

Answer 1

• A graphic should tell a simple story
• A graphic should reinforce the written text, not replace it
• A graphic should be ethical (not hide or distort data)
• A graphic should be labeled and placed properly

Question 2

How should data be presented?

Answer 2

Graphs
* Line graph - I want to show a trend or relationship between variables
Tables
* I need to present data for analysis and comparison
Charts
* Bar chart - I want to compare two or more quantities
* Pie chart - I need to show percentages of a whole
* Flow chart - I need to show how things are linked
* Gantt chart - I need to show project progress

Question 3

Name three organizations who have developed collections of symbols intended to cross cultures.

Answer 3

The American Institute of Graphic Arts (AIGA)
European Union
International Organization for Standardization (ISO)

Question 4

Name guidelines for using symbols transculturally

Answer 4

Keep human icons simple
Use hand signals carefully
Avoid culture-specific icons
Avoid religious symbols
Avoid animal symbols and mascots