CH:15 Observational Learning

Question 0

Modelling

Answer 0

tendency for a person to copy the behaviour or attitude that is demonstrated by another person

Question 1

Attention

Answer 1

Relates to the information that you are actively processing, either consciously or outside our conscious awareness. Attention must be paid to the models behaviour and consequences (cognitive aspect of learning). Attention can be influenced by the characteristics of the observer, such as perceptual and cognitive abilities, and arousal level

Question 2

Motivation

Answer 2

the drive to perform a behaviour which achieves a certain goal. Learner must want to imitate the behaviour - and will depend on whether the learner believes there will be reinforcement for producing the behaviour

Question 3

Observational Learning

Answer 3

where a person learns by watching the behaviour demonstrated by another

Question 4

Reinforcement

Answer 4

The expectation of reinforcement or punishment influences the cognitive process of the observer and this affects how well the learner pays attention to and retains the memory of the models behaviour. The learner is more likely to imitate the behaviour if there is the prospective of a positive result

Question 5

Reproduction

Answer 5

The learner must have the physical and intellectual ability to convert representations into actions

Question 6

Retention

Answer 6

learning stored in memory. The learnt behaviour must be stored in memory as a mental representation (understanding of what to do in the mind of the learner) so observed behaviour can be performed at a later time. Cognitive aspect

Question 7

5 process of observational learning

Answer 7

Attention
Retention
Reproduction
Motivation
Reinforcement