Ch. 13 Decision Making Flashcards
People that make their choices so as to maximize something of value, whatever that something may be
Economics Theory
The ease of bringing an example to mind is a means of estimating the probability of occurrence (likelihood)
Availability Heuristic
The memory of how we acted previously changes when we learn the outcome of an event
Hindsight Bias
Tendency to seek and find information that confirms an initial hypothesis
Confirmation Bias
The decision to continue to invest in something simply because on has invested in it before and ones hopes to recover ones investment.
Sunk Cost Fallacy
The way that questions are framed influences your decisions. (400 people will die, 200 people will be saved)
Framing effects