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Books > Catalyst: How To Change Anyone's Mind > Flashcards

Catalyst: How To Change Anyone's Mind Flashcards

1
Q

Key idea

A

Successful change isn’t about pushing harder or exerting more energy. It’s about removing barriers. Overcoming resistance by reducing friction and lowering the hurdles to action.

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2
Q

Five subideas

A

Reduce Reactance, ease Endowment, shrink Distance, alleviate Uncertainty, and find Corroborating Evidence .

REDUCE

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