Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

ENGRNG MAN > CAHPTER 11 - MANAGING THE MARKETING FUNCTION > Flashcards

CAHPTER 11 - MANAGING THE MARKETING FUNCTION Flashcards

1
Q

are engaged in the production of tangible or intangible goods

A

ENGINEER MANAGERS

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

is a group of activities designed to facilitate and expedite the selling of goods and serves

A

MARKETING

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

states that the engineer must try to satisfy the needs of his clients by means of set of coordinated activities

A

MARKETING CONCEPT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

FOUR P’s OF MARKETING

A
  1. product (service)
  2. price
  3. place
  4. promotion
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

a term that includes the tangible(or intangible) item and its capacity to satisfy a specific need

A

PRODUCT

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

when improvement is not possible _____ or _____ are given to clients

A

EXTRAS or BONUSES

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

refers to “ the money or other considerations exchanged for the purchase or use of the product, idea or service.

A

PRICE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

some companies use ______ as a competitive tool or as a means to convince the customer to buy

A

PRICE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

a strong factor when products are similar in quality and other characteristics

A

PRICE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

if every factor is equal, customers would prefer to buy from firms easily accessible for them. if time is of the essence, the nearest firm will be patronize

A

PLACE

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

when company cannot be near to the customers, it uses other mean to eliminate or minimize the effects of the problem. some of this means are

A
  1. hiring sales agent to cover specific areas
  2. selling to dealers in particular areas;
  3. establishing branches where customers are located
  4. establishing franchises in selected areas
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

when engineer managers have products or services to sell, they have to convince buyers to buy from them. before the buyers makes the purchasing decision, however, he must be informed, persuade, and influence. the activity referred to

A

PROMOTION

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

communicating information between seller and potential buyer to influence attitudes and behavior

A

PROMOTION

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

PROMOTIONAL TOOLS

A
  1. advertising
  2. publicity
  3. personal selling
  4. sales promotion
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

a paid message that appears in the mass media for the purpose of informing or persuading people about particular products, services, beliefs, or action

A

ADVERTISING

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

MASS MEDIA

A

television
radio
magazines and
newspapers

17
Q

the promotional tool that publishes news or information about the product, services, or idea on behalf of sponsor but is not paid for by the sponsor

A

PUBLICITY

18
Q

a more aggressive means of promoting the sales of a product or service

A

PERSONAL SELLING

19
Q

it refers to the “ oral presentation in a conversation with one or more prospective purchasers for the purpose of making a sale

A

PERSONAL SELLING

20
Q

may be useful to the marketing efforts of the engineer manager

A

PERSONAL SELLING

21
Q

any paid attempt to communicate with the customers other than advertising, publicity, and personal selling, may be considered as_____________

A

SALES PROMOTION

22
Q

this includes displays, contests, sweepstakes, coupons, trading stamps, prizes, samples, demonstration, referral gifts, etc.

A

SALES PROMOTION

23
Q

STRATEGIC MARKETING FOR ENGINEERS

A
  1. selecting a target market
  2. developing a marketing mix
24
Q

consist of individuals or organizations, or both , with the desire and ability to buy a specific product or service.

A

MARKET

25
Q

Necessary steps in selecting a target market

A
  1. Divide the total market into groups of people who have relatively similar product or service needs
  2. Determine the profit potential of each segment
  3. Make a decision on which segment or segments will be serve by the company
26
Q

a target market must have the ability to satisfy the profit objectives of the company

A

FACTORS USED IN SELECTING TARGET MARKET

27
Q

Factors must be taken in selecting target market

A
  1. the size of the market
  2. the number of competitors serving the market
28
Q

must be determined first if the company wants serve that particular market

A

total demand

29
Q

must be created and maintained after the target market has been identified

A

MARKETING MIX

30
Q

The marketing mix consist of 4 variables

A

product, price, promotion, place (or sistribution)

31
Q

to survive, the company must continuously generate ________

A

INCOME

32
Q

helps the engineer manager convince customers to patronize the firm

A

PROPER MANAGEMENT OF THE MARKETING FUNCTION

33
Q

designed to make sure that marketing objectives of the firm are achieved

A

STRATEGIC MARKETING

34
Q

calls for selecting target market and and developing an appropriate marketing mix

A

STRATEGIC MARKETING

ENGRNG MAN (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions