C8- Memory Flashcards
Explain what the multi store memory model looks like
sensory store > short term store > Long term store
- info isn’t processed if it isn’t attended to (sensory)
- info can be lost by decay or replacement in the STM and LTM
how does info move from the sensory store to the short term store
selective attention
how does info move from the short term store to the long term store (Encoding)
rehearsal
How does info move back from the long term to the short term (Decoding)
- retrieval
what is the capacity of the sensory store
very large (unlimited)
What is the duration of the sensory store
0.25 - 1 seconds
What is the capacity of the short term store
5-9 items
what is the duration of the short term store
30 seconds
What is the capacity of the long term store
limitless
what is the duration of the long term store
infinite
Strengths of the multi store memory model
simple to understand
realistic
how an individual can deal with large amounts of info
Weaknesses of the multi store memory model
too simplistic
does not explain why an individual might remember one type of info but not another
What are the 3 components of the levels of processing models
structural, phonetic, semantic
Describe the structural component of the processing models
what the words look like and is a shallow level of processing
Describe the phonetic component of the processing models
the way the words sound and is a deeper level than structural