Butter - The Opening

Question 1

1.

How do you begin the call?

Answer 1

1. Hey <___> !

Hey <\_\_\_>, this is Meaghan from BnB Formula, 
(uptone) , Brian Page's team
(uptone) , How are you doing?
(R)
Great to hear.

Question 2

2.

How do you bring up the book?

Answer 2

2. Question for ya, <__name__>, I don’t know if you remember or not but you got Brian’s book a while back on starting an airbnb business without actually owning the property. Do you remember that?

Question 3

3.

After asking about Brian’s book, how do you introduce yourself and gauge their interest?

Answer 3

3. Awesome! Well, <__name__>, I’m the new General Manager here on Brian’s student success team. I’ve decided to reach out to a couple students a day to see if I can answer any questions, help to make a difference from where you’re at, and find out if there are any resources I can send your way to help out.
   So I’m curious, <__name__>, what made you feel excited about AirBnB in the first place?

Question 4

4.
How do you proceed if you can tell they’re not bought in, or not yet interested?
PART 1/4
(Can skip to 8)

Answer 4

4. (P1/4) And did you ever get started with it or not yet?
   (If not yet/no) Okay.
   - [recap what they said; ie. “Well you say you
   never really got started” →]. -
   I mean, congratulations, you’re normal. Right? Like seriously, a lot of people haven’t really been able to get started and that’s a big reason why I’m reaching out today.

Question 5

5. How do you proceed if you can tell they’re not bought in, or not yet interested?
   PART 2/4

Answer 5

5. (P2/4) At this point, we’ve had over one hundred thousand people purchase the book (up tone), and what we found is that the vast majority of them never ended up getting started with it, but the few that did? Had incredible success. Like right now we have 632 multi-6 figure AirBnBers and 75 millionaire AirBnBers. And so what we found is that typically, if someone got their first property, they saw so much success from it, that they would go on to get more and more properties and in 6-12 months they would have completely replaced their income, quit their job, and gone full time with AirBnB.

Question 6

6.
How do you proceed if you can tell they’re not bought in, or not yet interested?
PART 3/4

Answer 6

6. (P3/4) And so really that’s why I’m reaching out to you today; it’s because we found that if we could just give you that little push, right? Just that last little bit? To help get you that first property (up tone), it’s almost always life changing.

And so really, that’s all this call is about. I have a little bit of power – I don’t wanna let it get to my head here (haha) – but Brian Page has authorized me to do whatever I deem is necessary to raise our average student results rate, so I’m allowed to hook you up with free resources to make that happen (help you get your first property).

Question 7

7.
How do you proceed if you can tell they’re not bought in, or not yet interested?
PART 4/4

Answer 7

7. (P4/4) So, You know, it may sound a little weird. But, personally, I have found, working here as a manager, that the students that have the most clarity on what their goals are, like a clear target to shoot for, THEY’RE the ones that, typically, have the most success.

Question 8

8

How do you transition to income goal?

Answer 8

(ASK FOR PERMISSION)
So, I mean, do you mind if… I ask you some questions that… you know, might be a little out of the ordinary, but will be really helpful for me getting you results, and hooking you up with the best resources I can.

Alright! Let’s jump right into it then
(GO TO “GET SPECIFIC INCOME GOAL”)

Question 9

9.

How do you transition to income goal if they have started with airbnb already?

Answer 9

Congratulations! That’s amazing! Do you mind if I ask you a few questions about it?
(GO TO “GET SPECIFIC INCOME GOAL”)