Butter - Attach Emotional Reasons to Income Goal

Question 1

1. How do you get them to admit that it’s not about the money, it’s about the goal?

(The money is just the tool for getting the goal… (and AirBnB is the vehicle for acquiring the tool))

Answer 1

1. Wow <__name__>. I mean, it sounds like for you getting to [IDEAL INCOME] it’s not just about making more money, for you getting to [IDEAL INCOME] means
   [recap all their emotional reasons behind goal].
   - Stay silent until they say something -
   R: “yeah, you’re right”

Question 2

2.

What question do you ask after they admit getting to their ideal income really means getting to their hopes/dreams?

Answer 2

2. Well question for you: How do you feel that <__having or /growing__> your airbnb business will help you get there?
   - Let them respond -

Question 3

3.

How to you solidify that their airbnb business will help them get there?

Answer 3

3. You’re absolutely right. Our students that get rolling have insane success and we literally have 632 six figure AirBnBers and 75 millionaire AirBnBers, and what we found is that our absolute bottom of the barrel students, the ones that did the bare minimum, but still had success, they typically worked just 3 to 5 hours per week and would get about 1 property every 45 days, and the average property nets $2000/mo.

Question 4

4

How to you break down the math of ramping up an airbnb portfolio?

Answer 4

4. So if you just do the math, that’s 1 property in 45 days netting $2000/mo, 2 properties in 90 days netting $4000/mo, so that’s $4000/mo in passive income in 3 months, $8000/mo in 6 months, and $16,000 a month in just 12 months. That’s literally $192,000 a year in passive income in just 1 year working just 3-5 hours per week.

So in order for you to get to <__$/goal__>, if all you did was put in just 3-5 hours a week, you could be there in literally <__timeframe__>

Question 5

How do you explain it can happen faster and bigger?

Answer 5

And truly, you can do it way faster than that. We have dozens of students who hit $20k/mo in passive income in their first 6 months and we have this shark I was just getting notifications about, I mean he’s a top student and success story…. so, you know…. obviously you can’t expect that, but he’s on track to net $2 million his second year and he already has 80 properties.

Does all that make sense?

Question 6

How do you break down working 3-5 hours per week if your prospect is unclear?

Answer 6

If no, break it down: Alright, so the average student locks in about 1 property per 8 that he sees, so, let’s break it down. Basically, you put in 1 hour a week looking up properties on, say, craigslist and you call a few homeowners and lock in 2 viewings.

Then, you spend 1-2 hours on a Saturday checking out those 2 properties, and after 4 weeks, you’ve seen 8 and locked in 1.

Then, over the next 15 days, you buy the furniture, stage the place, take pictures, and put it up on AirBnB and all of that takes about 5-8 hours. Make sense?

Question 7

What question frames their income goal to seem extremely achievable?

Answer 7

So do you see how you can make [INCOME GOAL] in [XYZ timeframe] working just 3-5 hours per week?

Awesome.

Question 8

When do you move onto the Coaching Button Down?

Answer 8

Once they tell you that being successful with airbnb will help them accomplish their goal.