business unit 4 aos 2 definitions + key knowledge Flashcards
leadership
the process of positively influencing and encouraging individuals to set and achieve business objectives
by leading change, the manager
supports employees as they cross from existing work territories into new territory
how a manager treats his/her employees will determine
their acceptance or resistance to change
strategies to respond to kpis
staff motivation, training, change in management styles or skills, investment in tech, improved quality, cost cutting, lean production techniques, redeployment
staff training
training refers to the process of teaching staff how to do their job efficiently and effectively, boosting their knowledge and skills
managing employees related kpis, low productivity, low morale
staff motivation
what drives employees to apply effort over a sustained period of time
productivity, absenteeism, turnover kpis
management styles
managers behaviour and attitude when making decisions, directing and motivating staff, and implementing plans to achieve business objectives
management skills
abilities or competencies that a manager uses to complete a business objective
investment in technology
applications of knowledge that change people’s lives and the way in which a business operates
productivity, growth, quality, complaints workplace accidents, cost cutting
quality
the degree of excellence of goods or services and their fitness for a stated purpose
redeployment
the assignment of resources to another area of the business
improves efficiency, wastage, productivity, turnover, redeploying employees saves money
cost cutting
can be done through low cost approach, controlling the supply game, using assets more efficiently, redundancy, outsourcing
money kpis, productivity, wastage
lean production
a business wide approach that improves the efficiency and effectiveness of operations by eliminating waste and improving quality
strategies such as JIT and continuous improvement
market share, money kpis, productivity, waste, competitive
domestic opportunities
multiple branding, diversification, redeployment, franchising, mergers and acquisitions, product differentiation, joint ventures
multiple branding
a strategy where one business sells multiple brands in the same market
advantages of multiple branding
less space for competitors, saturates a market, fills gaps to provide more, caters to brand-switchers
disadvantages of multiple branding
public may think business is more profit oriented than customer-oriented, customers may become confused and switch, expensive, less profit per unit
diversification
the process of a business emerging or varying its range of products/field of operations
eg. cocacola making more drinks after not being able to buy red bull
advantages of diversification
opens a new market, attracts new customers
disadvantages of diversification
expensive, entering a market with well established competitors
merger
when two business make an agreement to unify
acquisition
when a business buys another business
advantages of mergers and acquisitions
cheaper way of entering the market because partner is alr established, new market, both can occur domestically and globally
disadvantages of mergers and acquisitions
expensive, loss of identity, risky to undertake
franchising
a person buys the rights to use the name and distribute the products of an existing business