Business Fundamentals Flashcards
business owned by a single individual
sole proprietorship
business owned by more than one person
partnership
a separate legal entity that can be owned
corporation
using the internet and the web for business transactions
e-commerce
5 different forms of e-commerce
ubiquity; global reach; universal standards; richness, interactivity, and density; personalization and customization
it is available any time, any place which reduces transaction costs for customers
ubiquity
cross cultural and national boundaries conveniently and cheaply
global reach
the underlying technology of e-commerce is standard, lowers market entry costs
universal standards
can deliver information that is more complex, or interactive to a broad audience easily; and so much information available
richness, interactivity, and density
can use things like profiling to understand the market and advertise more effectively
personalization and customization
3 main types of e-commerce
business-to-consumer (B2C); business-to-business (B2B); consumer-to-consumer (C2C);
sells products/services to individual consumers
business-to-consumer
sells products/services to businesses
business-to-business
sell products/services between consumers
consumer-to-consumer