business expansion Flashcards
organic growth
gradual growth produced from within the firm
eg franchise, retained earnings, increasing sales
franchising
original owner of business expands by giving permission to other people to set up an identical copy of business in exchange for a fee and annual profit shares
adv and disadv of franchising
+involves little capital, economies of scale, need less supervision
-loss of control, training programme required, risk of damage to reputation
inorganic growth
rapid expansion of a business by merger, takeover or strategic alliance
strategic alliance
two or more independent firms agree to co-operate and share resources and expertise for a project/period of time but remain separate legal entities
eg SMART car
adv and disadv of strategic alliance
+cost effective, access to new markets/suppliers/resources, risk shared, separate legal entities
-disagreements, corporate/competitive secrets/advantage lost
merger or amalgamation
two businesses voluntarily join together, for mutual benefit, to make a new legal entity and trade under a common name
eg Avonmore co-op and waterford foods joined to form Glanbia plc
adv and disadv of merger
+economies of scale, increased profits, synergy, defensive strategy when moving to a new market
-clash of company cultures, change can reduce employee motivation
aquisition/takeover
one business purchases a controlling stake (<50%) in another business
they procure the business and assume full control
eg Adidas bought Reebok in 2005
adv and disadv of takeover
+economies of scale, increased profits quick access to new skills/products/ideas
-need a lot of capital to buy out shareholders
reasons for expansion
diversification
-spreading risk by moving away from core area of business
economies of scale
safeguard supplies of essential raw materials
eliminate a threat to its market share
owners ambition/desire to build an empire
finance for expansion
equity share capital
retained earnings
debt capital
grant
equity share captial
selling shares in the company for an injection of cash from investors
investors expect ROI and are given part ownership
retained earnings
putting profits back into the company
no interest or loss of ownership
debt capital
borrowing money from a bank
do not receive part ownership as loan is repaid with interest
assets are used as security against loan