Business Development Flashcards
CEO
The person defines the mission and goals
مدیر عامل
COO
the person in charge of operations
مدیر ارشد عملیاتی (اجرایی)
CTO
Chief Technology Officer -
the person who decides long-term technical strategies
مدیر ارشد فناوری
CFO
the person who manages the forecast and budget
مدیر ارشد مالی
CMO
the person who lays down marketing strategy worldwide
مدیر ارشد بازاریابی
FDD
Financial Due Diligence specialist
متخصص بررسی مالی
landmark deals
معاملات شاخص و برجسته
household names
نام های آشنا و معروف
major firms
شرکت های اصلی و بزرگ
diversity policy
خط مشی (سیاست) تنوع
G
We … a serious company strategy when I joined the firm
1. haven’t had
2. hadn’t
3. didn’t have
We didn’t have a serious company strategy when I joined the firm
حتی متعهدترین کارمندان ما همیشه از استراتژی شرکت پیروی نکرده اند
even our most committed employees haven’t always followed the company strategy
قیمت سهام ما در این هفته سه بار کاهش یافته است
our share price has gone down three times this week
مدیرعامل دیشب پیامی فرستاد و به ما گفت (تا به ما بگه) که ما نیاز به کاهش هزینه ها داشتیم (باید هزینه ها را کاهش می دادیم).
The CEO sent a message last night telling us we needed to cut costs.
هویت برند مشتری محور
client-centric brand identity
knowhow
expertise
I don’t have the technical know-how to repair a computer.
merge
to combine or join together
They decided to merge the two companies into one.
gain
noun
profit - an occasion when you get something useful or positive
The commissioner denied having used his office for personal gain.
mutually beneficial
ˈmyo͞oCH(o͞o)əlē
good for both parties - whatever has a positive effect to both people or groups involved.
We wish to establish mutually beneficial relations with all the countries of the world.
Due Diligence
when you check another company’s finances - research and analysis of a company or organization done in preparation for a business transaction (such as a corporate merger or purchase of securities)
Boise State coach Spencer Danielson said Wednesday that his staff did its due diligence before bringing Marshall onboard.
the company values were established with the firm in 1895
ارزش های شرکت در سال 1895 با این شرکت ایجاد شد
G
When the company was founded … 1987
1. in
2. on
3. at
When the company was founded in 1987
we use ‘in’ for months, years, centuries and long periods
G
They wanted to become a national player … the end f that century.
1. at
2. by
They wanted to become a national player by the end f that century.
if we wish to establish a deadline we use ‘by’
G
They reached that goal … 1988.
1. in
2. on
3. at
They reached that goal in 1988.
we use ‘in’ for months, years, centuries and long periods
G
An executive meeting was called … September of that year.
1. in
2. on
3. at
An executive meeting was called in September of that year.
we use ‘in’ for months, years, centuries and long periods
G
Those goals changed …
the next decade.
1. in
2. over
3. on
4. at
Those goals changed over
the next decade.
for extended periods - در طی…
when we want to say that an action occurred several times during a period
G
the company went from strength to strength to become the worldwide leader … the end of the century.
1. at
2. by
the company went from strength to strength to become the worldwide leader by the end of the century.
Get the bullet
to be fired
You’re going to get the bullet if you keep coming into work late.
keep your ego in check
stay humble
متواضع - فروتن
As a potential employee in a business environment, it is imperative that you keep your ego in check.
company moral
high or low employee commitment
تعهد
روحیه شرکت
in the pipeline
future products or future contracts
There are nearly 300 more hospitals in the pipeline.
do a little digging
to investigate
concierge service
/ˌkɒn.siˈeəʒ/
an individual or an organisation which offers personal assistance on almost all aspects, from household management to chauffeur services, at a price.
implementing
اجرا کردن
acquisition
the act of obtaining or beginning to have something, or something obtained:
The museum has made several recent acquisitions.
moral
relating to the standards of good or bad behaviour, fairness, honesty, etc. that each person believes in, rather than to laws
it’s her moral obligation to tell the police what she knows
merger
noun
an occasion when two or more companies or organizations join together to make one larger company
The merger of these two companies would create the world’s biggest accounting firm.
at the forefront
the most noticeable or important position in a particular market, activity, or group
His team is at the forefront of scientific research into vaccines.
G
آنها 10 سال است در آنجا کار میکنند.
they have worked there for 10 years.
G
این دفاتر از سال 2000 در لندن مستقر هستند (شده اند).
The offices have been based in London since 2000.
G
آنها هرگز دفتری در نیویورک نداشته اند
they have never had offices in New York
G
جلسه ساعت 9:30 شروع می شود
the meeting starts at 9:30
G
ما جلسه استراتژی بعدی خود را در سپتامبر برگزار می کنیم
we’re holding our next strategy meeting in September
G
(این شرکت در سال 1987 تاسیس شده -
(است
the company was founded in 1987
components
اجزا
the components of a business strategy
compensates
جبران می کند
create a strategy that compensates for or eliminates your weaknesses.
eliminates
حذف می کند - از بین می برد
create a strategy that compensates for or eliminates your weaknesses.
allocate
تخصیص دادن
A business strategy allows you to effectively allocate resources for your business activities,
stay on track
در مسیر ماندن
stay on track for your project goals.
assess
ارزیابی
it allows you to easily assess whether your activities are getting you closer to your goals.
به شما این امکان را می دهد تا به راحتی ارزیابی کنید که آیا فعالیت های شما شما را به اهدافتان نزدیک می کند
intended
در نظر گرفته شده
A business strategy is intended to help you
to rely upon sth
به چیزی تکیه کردن
it allows the company to rely upon its strengths
budgetary
ˈbəjiterē
بودجه ای
This helps you to stay on track with deadlines and goals, as well as budgetary concerns.
Cross-selling
selling additional products to the same customer
cart size
اندازه سبد خرید
By increasing the amount of product sold per customer, you can increase the average cart size
to acquire
به دست آوردن
spend money to acquire more new customers.
distinguishing
متمایز کردن
they are distinguishing themselves by creating the most cutting-edge products
automotive
/ˌɔːtəˈməʊtɪv/
خودرو
companies, particularly in the technology or automotive space, are distinguishing themselves
cutting-edge products
محصولات پیشرفته
they are distinguishing themselves by creating the most cutting-edge products
constantly
دائما - مداوم
Some companies like to invest in research and development in order to constantly innovate.
Cornering a young market
Some large companies are buying out or merging competitors to corner a young market
to dominate or control a newly emerging market segment
aspirational value
ارزشی آرمانی و بالا
businesses can give their products aspirational value by pricing them beyond what most ordinary customers could afford
to maintain
they are able to maintain the exclusivity of their product while retaining a large profit margin per product
نگهداشت و حفظ کردن
market domination
Obtaining a technological advantage, you can often achieve market domination
تسلط بر بازار
customer retention
this is a great strategy if you see opportunities for improvement in customer retention.
حفظ و نگهداشت مشتری
accurate
دقیق
The organization needs to keep the analysis accurate
preconceived
از پیش تعیین شده
The organization needs to keep the analysis accurate by avoiding preconceived beliefs
context
زمینه
focusing on real-life contexts
entity
نهاد,موجودیت
hedge fund
صندوق تامینی
proprietary
اختصاصی
market beating results
to achieving financial performance that surpasses industry standards or benchmarks
inadequate
ناکافی
inadequate supply chain
lack of capital
کمبود سرمایه.
favorable
مطلوب
favorable external factors that could give an
organization a competitive advantage
tariff
تعرفه
if a country cuts tariffs, a car manufacturer can export its cars into a new market
drought
خشکسالی
a drought is a threat to a wheat-producing company
wheat
گندم
a drought is a threat to a wheat-producing company
crop
محصول
it may destroy or reduce the crop yield.
yield
بازده - عملکرد
it may destroy or reduce the crop yield.
tight labor supply
کمبود نیروی کار - عرضه کم نیروی کار
quadrant
ربع
Analysts present a SWOT analysis as a square segmented into four quadrants
and so forth.
و غیره
they all should represent key insights into the balance of opportunities and threats, advantages and disadvantages, and so forth.
laid out
قرار گرفتن - تنظیم شدن
The SWOT table is often laid out with the internal factors on the top.
underperforming
عملکرد ضعیف
What products are underperforming?
prompted
برانگیختن - برآن داشتن- وادار کردن
Its SWOT analysis prompted Value Line to pose some tough questions about Coca-Cola’s strategy.
to pose some questions
مطرح کردن چند سوال
It prompted Value Line to pose some tough questions about Coca-Cola’s strategy.
the top tier
/tir/
the most important people in a group, companies in an industry, etc
درجه یک
the company will probably remain a top-tier beverage provider
beverage
نوشیدنی
the company will probably remain a top-tier beverage provider
capital gains exposure
افزایش سرمایه
he offered conservative investors a reliable source of income and a bit of capital gains exposure
fictitious
ساختگی - خیالی
consider the example of a fictitious organic smoothie company
Peering
بررسی و مطالعه کردن و نگاه انداختن
Peering within its operations, it identified a few areas of weakness
untapped demographics
ˌənˈtapt
جوامع دست نخورده(استفاده نشده)
kink
پیچیدگی و گره
kinks in the supply chain
In conjunction with….
در ارتباط با(رابطه با)
leverage
بهبود دادن - حل دادن - جلو بردن
the company used the SWOT analysis to leverage its strengths
