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Brand Flashcards

1
Q

IL SIGNIFICATO DELLA MARCA

A
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2
Q

VALORE DELLA MARCA PER CONSUMATORE E IMPRESA

A

BRANDED WORD: LA PERVASIVITA’ DELLA MARCA

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3
Q

VALORE DELLA MARCA PER CONSUMATORE E IMPRESA

A

MODELLO EVOLUTIVO DELLA MARCA

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4
Q

IL MODELLO DELLA CUSTOMER-BASED BRAND EQUITY

A
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5
Q

MARCHE CONNESSE A PRODOTTI SERVIZI E INDUSTRY

A
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6
Q

MARCHE CONNESSE AI LUOGHI

A
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7
Q

MARCHE CONNESSE ALLE PERSONE

A
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8
Q

MARCHE CONNESSE A CONTENUTI E COMUNICAZIONE

A
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9
Q

MARCHE CONNESSE A PIATTAFORME E ECOSISTEMI

A
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10
Q

COMPLESSITA’ COMPETITIVA

A
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11
Q

COMPLESSITA’ RELAZIONALE

A
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12
Q

COMPLESSITA’ TECNOLOGICA

A
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13
Q

LA PIRAMIDE DEL VALORE DELLA MARCA

A
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14
Q

L’IDENTITA’ DI MARCA

A
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15
Q

POSIZIONAMENTO, VALORI E MANTRA DELLA MARCA

A
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16
Q

IDENTITA’ E SEGNI DI RICONOSCIMENTO

A
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17
Q

NOME DELLA MARCA (espressivi, di fantasia, sonorità)

A
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18
Q

LOGHI E SIMBOLI

A
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19
Q

CONFEZIONE

A
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20
Q

PERSONAGGI

A
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21
Q

AVATAR

A
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22
Q

JINGLE

A
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23
Q

SLOGAN

A
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24
Q

HASHTAG

A
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25
Q

IDENTITA’ DINAMICA

A
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26
Q

NFT

A
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27
Q

MODELLO DELLA REALTA’ ASSOCIATIVA

A
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28
Q

NOTORIETA’

A
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29
Q

ASSOCIAZIONE ALLA MARCA

A
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30
Q

RILEVANZA DELLE ASSOCIAZIONI

A
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31
Q

POD E POP

A
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32
Q

COSTRUZIONE DELL’IMMAGINE DI MARCA

A
32
Q

COSTRUZIONE DELL’IMMAGINE DI MARCA

A
33
Q

MARCA COME PRODOTTO

A
34
Q

MARCA COME SIMBOLO

A
35
Q

MARCA COME PERSONA

A
36
Q

MARCA COME AZIENDA

A
37
Q

PERSONALITA’ DI MARCA

A
38
Q

RISONANZA

A
39
Q

FEDELTA’ ALLA MARCA

A
40
Q

SENSO DI ATTACCAMENTO

A
41
Q

SENSO DI COMUNITA’

A
42
Q

IMPEGNO ATTIVO

A
43
Q

MATRICE MARCHE-PRODOTTI

A
44
Q

AMPIEZZA DELLA STRATEGIA DI MARCA

A
45
Q

PROFONDITA’ DELLA STRATEGIA DI MARCA

A
46
Q

RUOLI NEL BRAND MIX

A
47
Q

GERARCHIE DELLE MARCHE

A
48
Q

CARATTERISTICHE DEI LIVELLI GERARCHICI

A
49
Q

PROGETTAZIONE DELLA GERARCHIA

A
50
Q

ARCHITETTURA DI MARCA

A
51
Q

BRANDED HOUSE

A
52
Q

HOUSE OF BRANDS

A
53
Q

SOTTOMARCHE

A
54
Q

MARCHE GARANTITE

A
55
Q

CRITERI DI SCELTA

A
56
Q

MARCA PER I NUOVI PRODOTTI

A
57
Q

ESTENSIONE DELLA MARCA

A
58
Q

VANTAGGI E RISCHI DELLA BRAND EXTENSIONE

A
59
Q

GESTIONE DELLE STRATEGIE DI ESTENSIONE

A
60
Q

SCELTA DELLE BASI DI ESTENSIONE

A
61
Q

LINEE GUIDA PER LE STRATEGIE DI ESTENSIONE

A
62
Q

ALLEANZA TRA MARCHE

A
63
Q

COMUNICAZIONE COLLABORATIVA

A
64
Q

CO-BRANDING

A
65
Q

INGREDIENT BRANDING

A
66
Q

LIMITED EDITION E COLLABORAZIONI

A
67
Q

LICENSING

A
68
Q

RISCHI E CAUTELE NELLA GESTIONE DELLE ALLEANZE

A
69
Q

RAFFORZAMENTO E RIVITALIZZAZIONE DELLE MARCHE

A
70
Q

RAFFORZAMENTO DEL BRAND

A
71
Q

RIVITALIZZAZIONE

A
72
Q

REBRANDING, BRAND MIGRATION E GESTIONE DEL DECLINO

A
73
Q

BRAND MIGRATION

A
74
Q

GESTIONE DEL DECLINO

A
75
Q

SISTEMA DI GESTIONE DEL VALORE DELLA MARCA

A
76
Q

CATENA DEL VALORE DELLA MARCA

A
77
Q

STADI E MOLTIPLICATORI DEL VALORE

A
78
Q

IMPLICAZIONI

A

Brand (8 decks)

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