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Brand Flashcards

1
Q

IL SIGNIFICATO DELLA MARCA

A
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2
Q

VALORE DELLA MARCA PER CONSUMATORE E IMPRESA

A

BRANDED WORD: LA PERVASIVITA’ DELLA MARCA

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3
Q

VALORE DELLA MARCA PER CONSUMATORE E IMPRESA

A

MODELLO EVOLUTIVO DELLA MARCA

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4
Q

IL MODELLO DELLA CUSTOMER-BASED BRAND EQUITY

A
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5
Q

MARCHE CONNESSE A PRODOTTI SERVIZI E INDUSTRY

A
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6
Q

MARCHE CONNESSE AI LUOGHI

A
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7
Q

MARCHE CONNESSE ALLE PERSONE

A
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8
Q

MARCHE CONNESSE A CONTENUTI E COMUNICAZIONE

A
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9
Q

MARCHE CONNESSE A PIATTAFORME E ECOSISTEMI

A
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10
Q

COMPLESSITA’ COMPETITIVA

A
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11
Q

COMPLESSITA’ RELAZIONALE

A
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12
Q

COMPLESSITA’ TECNOLOGICA

A
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13
Q

LA PIRAMIDE DEL VALORE DELLA MARCA

A
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14
Q

L’IDENTITA’ DI MARCA

A
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15
Q

POSIZIONAMENTO, VALORI E MANTRA DELLA MARCA

A
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16
Q

IDENTITA’ E SEGNI DI RICONOSCIMENTO

A
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17
Q

NOME DELLA MARCA (espressivi, di fantasia, sonorità)

A
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18
Q

LOGHI E SIMBOLI

A
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19
Q

CONFEZIONE

A
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20
Q

PERSONAGGI

A
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21
Q

AVATAR

A
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22
Q

JINGLE

A
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23
Q

SLOGAN

A
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24
Q

HASHTAG

A
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25
Q

IDENTITA’ DINAMICA

A
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26
Q

NFT

A
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27
Q

MODELLO DELLA REALTA’ ASSOCIATIVA

A
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28
Q

NOTORIETA’

A
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29
Q

ASSOCIAZIONE ALLA MARCA

A
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30
Q

RILEVANZA DELLE ASSOCIAZIONI

A
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31
Q

POD E POP

A
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32
Q

COSTRUZIONE DELL’IMMAGINE DI MARCA

32
Q

COSTRUZIONE DELL’IMMAGINE DI MARCA

33
Q

MARCA COME PRODOTTO

34
Q

MARCA COME SIMBOLO

35
Q

MARCA COME PERSONA

36
Q

MARCA COME AZIENDA

37
Q

PERSONALITA’ DI MARCA

38
Q

RISONANZA

39
Q

FEDELTA’ ALLA MARCA

40
Q

SENSO DI ATTACCAMENTO

41
Q

SENSO DI COMUNITA’

42
Q

IMPEGNO ATTIVO

43
Q

MATRICE MARCHE-PRODOTTI

44
Q

AMPIEZZA DELLA STRATEGIA DI MARCA

45
Q

PROFONDITA’ DELLA STRATEGIA DI MARCA

46
Q

RUOLI NEL BRAND MIX

47
Q

GERARCHIE DELLE MARCHE

48
Q

CARATTERISTICHE DEI LIVELLI GERARCHICI

49
Q

PROGETTAZIONE DELLA GERARCHIA

50
Q

ARCHITETTURA DI MARCA

51
Q

BRANDED HOUSE

52
Q

HOUSE OF BRANDS

53
Q

SOTTOMARCHE

54
Q

MARCHE GARANTITE

55
Q

CRITERI DI SCELTA

56
Q

MARCA PER I NUOVI PRODOTTI

57
Q

ESTENSIONE DELLA MARCA

58
Q

VANTAGGI E RISCHI DELLA BRAND EXTENSIONE

59
Q

GESTIONE DELLE STRATEGIE DI ESTENSIONE

60
Q

SCELTA DELLE BASI DI ESTENSIONE

61
Q

LINEE GUIDA PER LE STRATEGIE DI ESTENSIONE

62
Q

ALLEANZA TRA MARCHE

63
Q

COMUNICAZIONE COLLABORATIVA

64
Q

CO-BRANDING

65
Q

INGREDIENT BRANDING

66
Q

LIMITED EDITION E COLLABORAZIONI

67
Q

LICENSING

68
Q

RISCHI E CAUTELE NELLA GESTIONE DELLE ALLEANZE

69
Q

RAFFORZAMENTO E RIVITALIZZAZIONE DELLE MARCHE

70
Q

RAFFORZAMENTO DEL BRAND

71
Q

RIVITALIZZAZIONE

72
Q

REBRANDING, BRAND MIGRATION E GESTIONE DEL DECLINO

73
Q

BRAND MIGRATION

74
Q

GESTIONE DEL DECLINO

75
Q

SISTEMA DI GESTIONE DEL VALORE DELLA MARCA

76
Q

CATENA DEL VALORE DELLA MARCA

77
Q

STADI E MOLTIPLICATORI DEL VALORE

78
Q

IMPLICAZIONI

Brand (8 decks)

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