BMT 3 STEEPLE

Question 1

What does STEEPLE stand for

Answer 1

Social
Technological
Economic
Environmental
Political
Legal
Ethical

e.g. a vegan restaurant

Question 2

Social examples and Opp & Thr

Answer 2

e.g. culture, demographic consumer trends
O - new social movement towards vegan diet
T - consumer trends change to see vegan food as less tasty

Question 3

Technological examples and Opp & Thr

Answer 3

e.g. digital, online, production
O - new plant-based food is invented
T - new apps make it easier to get restaurant quality food at home

Question 4

Economic examples and Opp & Thr

Answer 4

e.g. GDP, unemployment, exchange rates
O -high economic growth sees more people eating out
T - exchange rates changing making buying imported ingredients more expensive

Question 5

Environmental examples and Opp & Thr

Answer 5

e.g. weather, climate change, pressure groups
O - new pressure groups that campaigns for animal rights
T - poor weather leads to poor harvests

Question 6

Political examples and Opp & Thr

Answer 6

e.g. tax policies, monetary policy, government subsidies
O - new government subsidies for restaurants to promote eating-out
T - higher interest rates lead to increased borrowing costs

Question 7

Legal examples and Opp & Thr

Answer 7

e.g. labour laws, food safety
O - more stringent food safety laws for meat
T - labour laws mean businesses have to pay higher insurance costs for employees

Question 8

Ethical examples and Opp & Thr

Answer 8

e.g. cultures righst and wrongs
O - heightened ethics around treatment of animals
T - consumers see plant-based diets as unethical (for some reason…)