B.F. SKINNER and BANDURA Flashcards
has two effects: It strengthens the behavior and it rewards the person. Not every
behavior that is reinforced is rewarding or pleasing to the person.
reinforcement
two types of punishment
positive reinforcement
negative reinforcement
is the presentation of an aversive stimulus, such as an electric shock, or the removal of a positive one, such as disconnecting an adolescent’s telephone.
punishment
two schedule reinforcement
continuous
intermittent
reward for every response.
continuous
minimizes extinction, maximizes the use of the reinforce which is why Skinner
preferred this
intermittent
what is the name of albert bandura’s theory?
social cognitive theory
who is the main proponent of social cognitive theory?
Albert Bandura
The core of observational learning. It involves cognitive processes and is not
simply mimicry or imitation because it involves symbolically representing information and
storing it for use at a future time
Modeling
Before we can model another person, we must attend to that person. The
model and the nature of the behavior being modeled affects our attention
attention
observed behavior must be symbolically represented in
memory
representation/retention
converting cognitive representations into appropriate actions.
This involves asking ourselves questions such as “How can I do this?” “What am I
doing?” or “Am I doing this right?”
Behavioral production
learning is most effective when learners are motivated to perform the
behavior.
motivation
process governing observational (4)
attention
retention
behavioral production
motivation
unintended meeting of persons unfamiliar to each other
chance encounter