Beliefs, Values And Attitudes Flashcards
What is a belief
A sense of right and wrong, something you feel strongly about
2 ways beliefs are formed
- Self generated
2. Externally generated
How are self generated beliefs formed
- experience
- reflection
How are externally generated beliefs formed
- experts
- authority
What are values
Morals/ standards by which people live their lives
Values influence beliefs and attitudes
What are attitudes
Positive/ negative opinions or feelings you have towards objects, people, situations
What are the 3 components of attitudes
- Cognitive- thoughts/ beliefs
- Affective- emotional feeling
- Behavioural- how you act
What is cognitive dissonance
Cognitive dissonance is when you know something is bad for you but you do it anyway e.g knowing the risks of smoking but doing it anyway
Way people deal with cognitive dissonance
- avoid issue
- deny issue
- change value/ beliefs
What is the tactic media uses to influence values, beliefs and attitudes
OIB
Opportunity
Incentive
Barrier
How does media use opportunity to advertise product
-limited opportunity to cause quick action
How is incentive used by media
Selling an expectation with guaranteed result
How are barriers used in media to influence people
Sell a solution to barrier
Ways to achieve goal
