Behaviour and Attitudes Flashcards
What is an Attitude
It exists in our mind and is
about something, an
‘object’
Cognitions
The thought, perception or ideas of the person toward the object of the attitude
Evaluations
Extent to which individuals like or dislike their self-defined identity
Behavioural Dispostion
How one behaves or acts towards an object, person, issue, or situation based on their attitude
Affect-Based and Cognition-Based Attitudes
A: Feelings
C: Effect of attitude of behaviour
Sources of Attitudes
Learned through socialization
Instrumental Conditioning
Method of learning that uses rewards and punishment to modify behaviour
Classical Conditioning
learning that occurs when a neutral stimulus becomes associated with a stimulus that naturally produces a behaviour
AKA Learning a new behaviour via association
Observational Learning
Process of learning by watching the behaviours of others
Foot in Door Phenomenon
Utilizes asking another person for small requests first, to make them comply with larger requests eventually
Door-in-the-face technique
Making a large, unreasonable request first, followed by a smaller, more acceptable one
Cognitive Consistency
Individuals have a preference for their thoughts, beliefs, knowledges, opinions, attitudes, and intents to be congruent
Cognitive Dissonance
A mental conflict that occurs when your beliefs don’t line up with your actions
Self-Affirmation Theory
Acts that affirm one’s self-worth
LaPiere’s Study
He learnt how people talked among others regarding racial issues and how they actually behaved did not always mesh
