bartlett and ghosal - transnational

Question 1

what is a transanatinoal strategy

Answer 1

when the business has high csot pressures and high pressures for local responsiveness

Question 2

when would it make snes to sue this startegy

Answer 2

tryna make high profits which come from fact youre adapting and reduce costs

Question 3

since were adaptng what dose this mean

Answer 3

undertake mixture / balance of

centralised

decentralised structures

Question 4

how do we use decentralised structures

Answer 4

operations r&D

marketing - campaingsn

Question 5

if you find in one ptclr region theres success in certain style of r&d/campaings what happens -

Answer 5

this will be shared centrally (which is a global sharing approach

Question 6

what is the gloabla sharing approach

Answer 6

sharing value and knowledge

Question 7

in terms of the high csot pressures and making profit what will we look to use

Answer 7

EOS

experince curve

to drive down costs

Question 8

what did B&G say

Answer 8

in the LT most bs end up moving towards this strategy

Question 9

exmaples of transantional startegy

Answer 9

computer industry and the car industry are examples of this strategy. Large manufacturers such as Nissan and Toyota will produce different cars for different markets.