bartlett and ghosal - global strategy Flashcards
whta is this all about
A model outlining the strategies for operating a MNC based on the pressure for local responsiveness and the pressure for managing costs.
How many strategies are there
4
in 1989 they developed 4 strategies on how to manage
an international business
what are the 4 strategies
transnational
multidomestic
global
international
what are hte axis on the graph
cost pressure
pressures for local repsonsiveness
what is a global strategy
high cost pressure
low pressure for local responisveness
cost pressure is about
reducing costs
pressure for local responsiveness is about
adapt/cusotmise product to specific country you looking to sell in
why do we do this strategy
reduce costs to increase profits
makes sense to do this strategy becasue i have hwat type of products
standarisded products e.g commodities /industrial goods
to solve cost pressures we wanna be having or using
EOS
FACT YOU HAVE experience (curve)
descisions in the startegy will be centralised or decentralised
centralosed structure - from the home coutnry
how may centralsied structure look in terms of marketign
makreting campaing srun from homecountry
how may centralised structure look in terms of operations
designs and develpments come from home coutnry
how may centrlasied structure look in terms of HR
staffing comes from home coutnry
