bartlett and ghosal - international

Question 1

what is this

Answer 1

Low cost pressure low local repsonsivness pressure to ptclr mkt

Question 2

we dont need to do what here

Answer 2

Dont need to adapt to much to mkt looking to sell twrds

Question 3

what does this make sense for

Answer 3

products thatve been produced in home country but now looking to sell abroad and internationally and not willing to adapt to mkt

Question 4

makes sensse to have what type of strcutre

Answer 4

centralised structure for at least ey decisions e.g op in terms of designa nd development as it was initially looked to be sold @ home country

Question 5

although we may look to make major descisiosn gloablly we might have teams…

Answer 5

local teams in new geography to implement them - key descisons

Question 6

limted cost pressure so makes sense if

Answer 6

if you got product/key ocmpetency and this dont exot in international mkts youre looking to sell within

Question 7

whats the risk weve got to consider concering our core competencies

Answer 7

if competency were to exist / not become a competency anymore

you need adapt product to local responsiveness
As well as now reducing costs as more options opern to customers

Question 8

give examples of firms using this strategy

Answer 8

printing and publishing

Question 9

evla

Answer 9

, depends on finance of firm - if got finance can put patems etc likely in lt if only one and end up getting reprea purchase you dont need to worry