Attitudes and Health Flashcards
what are attitudes?
relatively stable predispositions towards socially significant ideas, people, and events to guide decision making
what can attitudes be divided into?
emotonal, behavioural, and cognition
how are attitudes learned?
through early socialisation
anderson’s information integration theory
information is weighed up to see if it is consistent with existing attitudes, or whether attitudes must change to accommodate this
measuring attitudes
- thurston (1928)
- likert (1932)
- guttman (1944)
thurston 1928
gives participants hundreds of statements to categorise as favourable, and those with the highest agreement are used to form scales to give to other participants
likert 1932
participants respond to statements on a scale to calculate attitude scores
guttman 1944
neither approach captures unique meaning, and unidimensional traits should be measured by selecting statements along a continuum
alternative measures of attitude
- bias in language
- attitude priming (implicit association task)
bias in language
discourse analysis observed more concrete language is used for socially desirable attitudes, and abstract language for socially undesirable opinions
attitude priming (implicit association task)
faster judgement responses are made when these are consistent with participant attitudes
davidson and jacard (1979) found…
the specificity of attitudinal measures are more useful at predicting use, but general attitudes are still useful for looking at collections of behaviour
acquiescence response set
tendency to agree
traditional approach
believes public health interventions can spread health risk information to result in behaviour
what do public health interventions target?
three different levels
- primary
- secondary
- tertiary