Attitudes Flashcards
Attitude
Ideas charged with emotion that produce specific behaviour to a specific situation’
Attitudes are
Can be unstable
Are learned
Can be changed
Directed towards an attitude object
Cognitive thoughts
Emotional feelings
Behavioural responses
Attitude Formation
We learn from significant others when the information is reinforced or repeated
Triadic model - cab
1) Cognitive – your beliefs, knowledge and thoughts, e.g. a belief in exercise benefits
2) Affective – your feelings or emotional responses, e.g. enjoying training
3) Behavioural – your actions or intended behaviour e.g. training three times a week
Familiarisation
Day to day experiences
Cognitive Dissonance
A challenge to existing beliefs causing “disharmony” in an individual and a motivation to change attitudes’
Dissonance
Dissonance means to create some conflict/ disharmony in the player
This is settled when attitudes are aligned and discomfort/ conflict resolved
Ways dissonance can be used
-Give new information to promote a person to question their current behaviour
- Making the activity fun or varying practice can make the situation more fun than expected thus changing opinion
-Using rewards to promote positive behaviour, prizes for attending training
- Bring in a specialist role model from another area to promote the topic
Persuasive Communication
You can be talked around but it is hard if core beliefs are stable making people resilient to change
Negative attitudes can be changed to positive attitudes by:
■ Persuasion from a ‘perceived expert’
■ Making it fun when training
■ Allowing early success
■ Using positive reinforcement and rewards
■ Pointing out the benefits of exercise
■ Using role models
■ Cognitive dissonance