Attitude Formation Flashcards
what is an attitude?
it is the evaluation of an object or thought.
what are the functions of an attitude?
- in order to adapt or attain goals
- the explain and predict the environment
- to express ones own self-concept
- ego-defense against damage.
Expectancy-Value Model (Rosenberg, 1956)
suggests that the ‘value importance’ and ‘perceived instrumentality’ are separate and
possibly manipulable dimensions of attitude-related cognitive structures.
Multiattribute Measurement Model
attitude is an independent measure of affect for or against the attitude object, which is a function of belief strength and an evaluative aspect associated with each attribute.
Technology Acceptance Model (Davis, 1989; 1993)
TAM is an applied model of attitude in which
intention to use a technology is influenced by attitude towards that technology and
perception of its usefulness.
Attitude, in turn, is influenced by a person’s beliefs in how useful the technology is and how easy it is to use.
what are the components of an attitude?
Affective
Behavioral
Cognitive
attitudes can be learnt through ____ or _____ experience.
direct; vicarious
Through _____ ______ can there be the formation of attitudes
classical conditioning
Through _____ and _____ ______ can there be the formation of attitudes
classical & operant conditioning
when there is Direct repeated experience often results in preference (i.e., compared to objects less often encountered) is termed as …
Mere Exposure (Bornstein, 1989; Zajonc, 1968)
The component is the emotional response (liking/disliking) towards an attitude
object.
Affective component.
a verbal or overt (nonverbal) behavioral
tendency by an individual and it consists of actions or observable responses that are the result of an attitude object in attitude formation is what?
behavioral component
The ______ ______ is an evaluation of the entity that constitutes an individual’s
opinion (belief/disbelief) about the object.
cognitive component.
