Attention and Performance Flashcards
Stroop Effect (J. Ridley Stroop, 1935)
it’s almost impossible to look at a common word without reading it
Attention
The process by which certain information is selected for further processing and other information is discarded
Exogenous attention
Control by stimulus driven attention (stimulus-driven attention)
Endogenous control
Control by goal-directed factors (goal-directed attention)
Late Selection Theory
Filter occurs after we perceive the stimulus
Early Selection Theory (Broadbent 1958)
Filter occurs before we perceive the (entire) stimulus
Inhibition of return
People are slower to shift their attention to a previously attended location than a new location
Serial bottlenecks
Attentional systems select information to process at serial bottlenecks when it is no longer possible to do things in parallel
Automated processes/Automaticity
As tasks become practiced, they become more automatic and require less and less central cognition to execute
The binding problem
The binding problem is the question of how the brain puts together various features in the visual field
Illusory conjunctions
False perception due to mis-matching features
Inattentional blindness
We often fail to see objects in plain view, particularly when our attention is engaged in another task
Stimulus-driven attention
Something just grabs our attention (Exogenous control)
Goal-directed attention
Selects a message to be processed (Endogenous control)
Dichotic listening task
A task where subjects are presented with two messages to two ears over headphones and are instructed to “shadow” one