Application of Research

Question 1

Minority influence

Answer 1

MINORITY INFLUENCE is where a small group of people can change the opinion and belief of larger groups

Question 2

techniques used to change the opinion of majority by the minority

Answer 2

Behavioural style

Style of thinking

Commitment

Flexibility

Use of identification

persuasive

Question 3

Behavioural style

Answer 3

The message that the minority put forward must be consistent. They must not change the message as it will not be as effective

Question 4

Style of thinking

Answer 4

understand the majority audience (peers), or sub -groups that they want to influence

Question 5

Commitment

Answer 5

strongly supporting the minority view by showing how committed they are to the cause

Question 6

Flexibility

Answer 6

not being too radical in one’s views

Question 7

Use of identification

Answer 7

peer to peer delivery of
messages

Question 8

Persuasive

Answer 8

the argument must be persuasive. For example, having a charismatic representative giving a speech or being used for an advertising campaign will make the majority more likely to change their view to that of the minority. It is important that the majority change their view both internally and eternally

Question 9

Majority influence

Answer 9

MAJORITY INFLUENCE could help to change the view of the minority discriminatory view by
trying to get them to conform to the group norm and internalise the beliefs.

Question 10

Techniques used to change the opinion of minority by the majority

Answer 10

Language

Treat mental health as a physical problem

Question 11

Language

Answer 11

stop using stigmatised vocabulary - if the majority stop using it then the minority often follow as we often want to be in the in-group

Question 12

Treat mental health as a physical problem

Answer 12

e.g. when someone is off with a broken arm, the groups make effort to ensure that they are included when they are back.

The same should be done for mental illness.