Analysing Written Text Flashcards
What is audience address?
Relates to the way a writer or a speaker addresses the people they are writing for speaking to
What is audience positioning?
The assumptions made in a text about it’s readers background knowledge and understanding, attitudes, and values in order to guide them towards an interpretation
What is synthetic personalisation?
Making it seem as if text receivers are being addressed as individuals rather than as a mass
What is asyndetic listing?
Listing without using conjunctions
What is allusion?
A short reference to a famous person or event
What is anaphora?
A rhetorical device that repeats the same word or words at the beginning of successive phrases or sentences.
What is an anecdote?
A short story about a real incident or person.
What is antistrophe?
Opposite of anaphora, repeats the same word or phrase at the end of successive clauses.
What is antithesis?
One of the most common rhetorical devices, this deliberately contrasts two opposing ideas in consecutive phrases or sentences.
(E.g) We must learn to live together as brother or perish together as fools.
What is chiasmus?
A very effective technique where the words in one of phrase or clause are reversed in the next.
(E.g) But just because you’re born in the slum does not mean the slum is born in you.
What is a conditional clause?
Use of “if”.
(E.g) if we do this…
What is ethos?
An appeal to ethics, asking the listener to look favourably on the speaker.
(E.g) I promise you, we as people would will get there
What is hypophora?
Asking a question and then answering it yourself.
What is litotes?
The opposite of hyperbole, A figure of speech consisting of an understatement.
(E.g) We made the city stronger, we made the city freer, and we left her in good hands. All in all, not bad,
not bad at all.
What is logos?
Rational appeal, use of evidence such as statistics, or logical sequencing.
