Amazon Pinpoint | Amazon Pinpoint Campaigns Flashcards
How do I create segments?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
To create a segment, you can build a segment or import a segment.
By building a segment, you can define a segment with criteria for usage, device attributes, and custom attributes.
By importing a segment, you can import a static list of users from a CSV or a JSON file that is stored in Amazon S3.
What are campaigns?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Campaigns are targeted push notification messages sent to a subset of users on a predefined schedule. You can use targeted push notification campaigns to increase app user engagement and retention. You can create push notification campaigns for use cases such as welcoming new customers, informing customers of new features, and sharing offers and deals with customers.
What is a standard campaign?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Standard campaigns define a target audience, the message to be sent, and a schedule for sending the message. You can also reuse previously defined segments or define a new segment while you create a campaign. For every scheduled instance of a campaign, Amazon Pinpoint recalculates the current audience size based on segment filters defined.
What is an A/B test campaign?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
A/B campaigns are campaigns with more than one treatment. Each treatment differs from the other based on the message or the sending schedule.
What are silent push notifications and in-app notifications? How do I use them?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Silent and in-app notifications are messages delivered to the device that are not displayed in the notifications center of the user’s device. These messages have a header that enables developers to manage app configuration or create an in-app message center for their apps.
What metrics can I track for standard campaigns?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
For standard campaigns, you can track messages sent, messages delivered, direct app opens, sessions per user, purchases per user, delivery rate, open rate, user devices messaged, and campaign sessions by time of day.
What are my scheduling options for campaigns?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Campaigns can be scheduled to run one time immediately or at a time you designate in the future. They can also be scheduled with multiple runs – hourly, daily, weekly, or monthly. Just set up a start date, start time, specify whether you want to deliver on local time, set an end date, and set a time to define your recurring campaigns.
How does local time delivery work for campaign scheduling?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Local time delivery enables you to create campaigns and deliver messages to your users in their local time. Local time delivery can be set up by choosing the local time option and then selecting the time zone to start your first send.
Two-way Text Messaging
What is two-way text messaging?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Two-way text messaging enables customers of Amazon Pinpoint to receive text messages from their users. When a user sends a text message to a customer’s leased number, Amazon Pinpoint passes the text message to the customer, and the customer can use this message to trigger an appropriate response. Depending on the country and the local telecommunication regulation requirements, the customer can use long codes (10-digit phone numbers) and short codes (5 to 6-digit phone numbers).
To receive text messages from their users, the customer enables two-way text messaging in the Amazon Pinpoint console and selects an Amazon SNS topic to receive the text messages. Amazon Pinpoint provides the telephone number of the user and the customer’s message ID if the text message was sent to the customer as a reply.
What are the advantages of two-way text messaging?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
The use of two-way text messaging enables many additional use cases for customers of Amazon Pinpoint to be able to engage with their users, especially for transactional situations where a customer can alert the user to information and the user can respond and the customer can initiate additional workflows or other processes. For example, in a healthcare scenario, a pharmacy could send a text message to a user that their prescription is due for a refill. The user can respond to have the prescription fulfilled or not, and then the customer can take appropriate action based on the response, such as initiating the re-fill at the user’s designated pharmacy pick up location and then informing the user when the prescription is ready for pickup.
Why do you require a dedicated number for two-way text messaging?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Receiving text messages from the same company through multiple numbers makes it hard for users to associate a number with a single business with which they regularly interact. A dedicated number makes it easier for users to participate in two-way text messaging.
Additionally, Amazon Pinpoint delivers text messages using numbers that are shared by multiple customers. Since these numbers are not exclusive to a sender, it is not possible to accurately route the text message to an appropriate customer when a cellular subscriber texts a number that is owned by Amazon Pinpoint. Because of these reasons, Amazon Pinpoint requires companies to lease a dedicated number for two-way communication.
How can a customer disable two-way text messaging?
Amazon Pinpoint Campaigns
Amazon Pinpoint | Mobile Services
Customers can disable two-way text messaging from the console, and from that point forward, they will stop to receive incoming text messages from their users.
