Aggression Flashcards
2 forms of aggression
- Hostile aggression - reaction to pain or distress
- Instrumental aggression - deliberately planned
General Aggression Model (GAM)
When presented with a stimuli, 5 things happen:
1. Form aggressive beliefs and attitudes
2. Aggressive perceptual schemas
3. Aggressive expectation schema
4. Aggressive behaviour scripts
5. Desensitisation to aggression
How does aggression influence media and advertising?
Social marketing campaigns use it to raise awareness for a behaviour e.g. the government using a shock tactic to attempt to change attitudes and beliefs
Also, stunt advertising may make these events seem normal, thus desensitizing people to the action and thus increasing the number of people who think it is ok
3 factors of social and cognitive theories of attraction
- Proximity - mere exposure effect
- Reciprocity - social exchange and equity: if you keep planning dates and the partner rejects them, you will be less attracted since they arent reciprocating your behaviour
- Similarity - similarity-attraction hypothesis: people who are similar to each other are more likely to find each other attractive because they justify their own behaviours and attitudes
Duck’s stages of dissolution
- Intra-physic phase
- individual feels unsatisfied and wants to end things - Dyadic phase
- discuss with partner and depending on the result, may break up or not - Social phase
- seek support from social group - Grave dressing phrase
- reflects over relationship and tries to rebuild life - Resurrection phase
- seeks new relationships
2 types of hostility bias
Hostile attribution bias -interpreting other’s actions as being aggressive or threatening e.g. car pulling out in front of you makes you think they are tools
Hostile perception bias - perceiving an ambigious situation as something hostile e.g. people talking loudly to each other may make you think they are arguing or fighting
What are the 3 parts of the tri-component model of attitudes
Affective - how an individual feels about an attitude object
Behavioural - how a person behaves towards the attitude object
Cognitive - how a person thinks towards an attitude object
5 ways to reduce prejudice
Sustained contact
Intergroup contact
Superordinate goals
Mutual interdependence - must rely on others to fulfil a task
Equality