ADVERTISING VOCABULARY Flashcards

1
Q

A COMMERCIAL

A

A TV OR RADIO ADVERT

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2
Q

a leaflet

A

a small piece of paper used for door-to-door advertising

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3
Q

a poster

A

a large sheet of paper advertising something a play, a film, a concert

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4
Q

classified ads (mali oglasi - Bolha)

A

small adverts placed by a private individuals in a newspaper

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5
Q

advertising

A

the activity or profession of producing advertisements for commercial products or services

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6
Q

adverts

A

advertisements

a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.

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7
Q

influence

A

the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.

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8
Q

slogan

A

a short and striking or memorable phrase used in advertising.
a motto

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9
Q

brand

A

a type of product manufactured by a particular company under a particular name.

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10
Q

sponsor

A

a person or organization that pays for or contributes to the costs involved in staging a sporting or artistic event in return for advertising.

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11
Q

competitors

A

an organization or country engaged in commercial or economic competition with others.

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12
Q

agency

A

a business or organization providing a particular service on behalf of another business, person, or group.

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13
Q

publicity

A

notice or attention given to someone or something by the media.

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14
Q

hype

A

advertising is exaggerated

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15
Q

target audience

A

people we want to target so they would buy the product

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16
Q

oasis are doing a tour to promote

A

their new album

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17
Q

it is a great advert. it really grabs

A

your attention

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18
Q

advertisers know that shoppers will always compare

A

one product with another

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19
Q

advertisers are experts at persuading people

A

the powe of persuasion

to spend their money

20
Q

they want to sell this product. they launched

A

a huge advertising campaign

21
Q

the tobacco industry has been trying to improve

A

its image

22
Q

british airways are advertising

A

two flights for the price of one

23
Q

we’re trying to reach

A

the under-18 market

target audience

24
Q

celebrety endorsements

A

when celebreties advertise certain products for a brand that pays them a lot of money
its all played

25
Q

macho

A

after shave

26
Q

family

A

holiday

27
Q

feminine

A

perfume

28
Q

healthy

A

breakfast cereal

29
Q

trendy

A

clothes shop

30
Q

exotic

A

tropical fruit juice

31
Q

hi-tech

A

music systems

32
Q

reliable

A

car

33
Q

special

A

offer

two jars for the price of one

34
Q

sponsorship

A

deal

he signed a sponsorship deal with adidas

35
Q

fre

A

gifts

mcdonalds with happy meals for kids

36
Q

brand

A

loyalty
tobacco companies want to catch young people
ne mores se odvaditi
kupujes vedno isto stvar (barcafe, merci za darila)

37
Q

promotional

A

tour

ko promovirajo izdelke, nove plošče (GLASBENIKI)

38
Q

competitive

A

prices

quality products at competitive prices

39
Q

glossy

A

magazines

cosmopolitan

40
Q

brand

A

names

common brand names everybody recognises

41
Q

selling

A

points
the fact thet this car is so economical is one of its major selling points
dobre stvari zaradi katerih bi nekaj kupil

42
Q

economic

A

nekaj z ekonomijo

43
Q

economical

A

varčen

44
Q

mail

A

shot
letaki reklame
if reply rate is more than 10% it is good

45
Q

reply rate

A

odgovor