ADVERTISING VOCABULARY Flashcards
A COMMERCIAL
A TV OR RADIO ADVERT
a leaflet
a small piece of paper used for door-to-door advertising
a poster
a large sheet of paper advertising something a play, a film, a concert
classified ads (mali oglasi - Bolha)
small adverts placed by a private individuals in a newspaper
advertising
the activity or profession of producing advertisements for commercial products or services
adverts
advertisements
a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
influence
the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself.
slogan
a short and striking or memorable phrase used in advertising.
a motto
brand
a type of product manufactured by a particular company under a particular name.
sponsor
a person or organization that pays for or contributes to the costs involved in staging a sporting or artistic event in return for advertising.
competitors
an organization or country engaged in commercial or economic competition with others.
agency
a business or organization providing a particular service on behalf of another business, person, or group.
publicity
notice or attention given to someone or something by the media.
hype
advertising is exaggerated
target audience
people we want to target so they would buy the product
oasis are doing a tour to promote
their new album
it is a great advert. it really grabs
your attention
advertisers know that shoppers will always compare
one product with another
advertisers are experts at persuading people
the powe of persuasion
to spend their money
they want to sell this product. they launched
a huge advertising campaign
the tobacco industry has been trying to improve
its image
british airways are advertising
two flights for the price of one
we’re trying to reach
the under-18 market
target audience
celebrety endorsements
when celebreties advertise certain products for a brand that pays them a lot of money
its all played
macho
after shave
family
holiday
feminine
perfume
healthy
breakfast cereal
trendy
clothes shop
exotic
tropical fruit juice
hi-tech
music systems
reliable
car
special
offer
two jars for the price of one
sponsorship
deal
he signed a sponsorship deal with adidas
fre
gifts
mcdonalds with happy meals for kids
brand
loyalty
tobacco companies want to catch young people
ne mores se odvaditi
kupujes vedno isto stvar (barcafe, merci za darila)
promotional
tour
ko promovirajo izdelke, nove plošče (GLASBENIKI)
competitive
prices
quality products at competitive prices
glossy
magazines
cosmopolitan
brand
names
common brand names everybody recognises
selling
points
the fact thet this car is so economical is one of its major selling points
dobre stvari zaradi katerih bi nekaj kupil
economic
nekaj z ekonomijo
economical
varčen
shot
letaki reklame
if reply rate is more than 10% it is good
reply rate
odgovor
