ADVERTISING Flashcards
calls attention to
privabi pozornost
to promote
support or actively encourage
advertisements
advertising campaignes
persuade
convince
mesto v politiki
political office
commercial advertising media includes (8)
billboards radio cinema and TV ads flyers newspapers posters web banners magazines
cover advertising
product placement
in a movie an actor wears only a certain brand logo
televison commercials
the TV-commercial is generally considered the most effective mass-market advertising format
newer media and advertising
advertising on the World Wide Web
E-mail adverising
Unpaid advertising
recent phenomena
najnovejša zadeva
unsolicited bulk (e-mail)
known as spam
you put a sticker on your mailbox to pervent this
unpaid advertising
word of mouth (osebno priporočilo, kritika)
good exposure at minimal cost (zastojn reklama –> satisfied customers, likes your product –> way of promoting)
dissatisfied
negative advertising
advertising agency
many different people work here, with different profiles
- copywriters
- graphic designers
copywriters
they create ads’ slogans
if it is about tv commercials -they direct them
creative
general rules of making advertisements
say what you have to say in as few words as possible
give the consumer credit for some intelligence
be original
have your own ideas
do not copy other commercial
hidden messages
implication
implicit
suggested though not directly expressed.
subtle
(especially of a change or distinction) so delicate or precise as to be difficult to analyse or describe.
rahel
komaj zaznavan
exploit
ubiquitous
present, appearing, or found everywhere.
catchy jingle
song that is attractive to the consumers of the product
to be bombarded
attack (a place or person) continuously (with ads)
brainwash
pressurize (someone) into adopting radically different beliefs by using systematic and often forcible means.
beneficial
to benefit from sth
to be useful
informative
informira te
you get to know the new things
povpraševanje
increase demand
watchdog
a person or group that monitors the practices of companies providing a particular service or utility.
očiten
blatant
(of bad behaviour) done openly and unashamedly.
zavajajoče
misleading
giving the wrong idea or impression.
