ADVERTISING

Question 1

calls attention to

Answer 1

privabi pozornost

Question 2

to promote

Answer 2

support or actively encourage

Question 3

advertisements

Answer 3

advertising campaignes

Question 4

persuade

Answer 4

convince

Question 5

mesto v politiki

Answer 5

political office

Question 6

commercial advertising media includes (8)

Answer 6

billboards 
radio 
cinema and TV ads 
flyers 
newspapers 
posters
web banners 
magazines

Question 7

cover advertising

Answer 7

product placement

in a movie an actor wears only a certain brand logo

Question 8

televison commercials

Answer 8

the TV-commercial is generally considered the most effective mass-market advertising format

Question 9

newer media and advertising

Answer 9

advertising on the World Wide Web
E-mail adverising
Unpaid advertising

Question 10

recent phenomena

Answer 10

najnovejša zadeva

Question 11

unsolicited bulk (e-mail)

Answer 11

known as spam

you put a sticker on your mailbox to pervent this

Question 12

unpaid advertising

Answer 12

word of mouth (osebno priporočilo, kritika)

good exposure at minimal cost (zastojn reklama –> satisfied customers, likes your product –> way of promoting)

Question 13

dissatisfied

Answer 13

negative advertising

Question 14

advertising agency

Answer 14

many different people work here, with different profiles

• copywriters
• graphic designers

Question 15

copywriters

Answer 15

they create ads’ slogans
if it is about tv commercials -they direct them
creative

Question 16

general rules of making advertisements

Answer 16

say what you have to say in as few words as possible
give the consumer credit for some intelligence
be original
have your own ideas
do not copy other commercial

Question 17

hidden messages

Answer 17

implication

Question 18

implicit

Answer 18

suggested though not directly expressed.

Question 19

subtle

Answer 19

(especially of a change or distinction) so delicate or precise as to be difficult to analyse or describe.
rahel
komaj zaznavan

Question 20

exploit

Question 21

ubiquitous

Answer 21

present, appearing, or found everywhere.

Question 22

catchy jingle

Answer 22

song that is attractive to the consumers of the product

Question 23

to be bombarded

Answer 23

attack (a place or person) continuously (with ads)

Question 24

brainwash

Answer 24

pressurize (someone) into adopting radically different beliefs by using systematic and often forcible means.

Question 25

beneficial

Answer 25

to benefit from sth

to be useful

Question 26

informative

Answer 26

informira te

you get to know the new things

Question 27

povpraševanje

Answer 27

increase demand

Question 28

watchdog

Answer 28

a person or group that monitors the practices of companies providing a particular service or utility.

Question 29

očiten

Answer 29

blatant

(of bad behaviour) done openly and unashamedly.

Question 30

zavajajoče

Answer 30

misleading

giving the wrong idea or impression.