Advertising Flashcards
advertisement, advert, ad
a notice, picture or film telling people about a product, job or service
advertise
to tell the public about a product or a service in order to encourage people to buy or to use it
billboard
a large board on the outside of a building or at the side of the road, used for putting advertisements on
banner ad
an advertisement across the top or bottom or down the side of a page on the internet
brand
a type of product, service, etc. made or offered by a particular company under a particular name
consumer
a person who buys goods or uses services
mailshot
advertising or information that is sent to a large number of people at the same time by mail or email
covert advertising, product placement
the use of particular products in films or television programmes in a way that makes people notice them, as a form of advertising
slogan
a word or phrase that is easy to remember, used for example by a political party or in advertising to attract people’s attention or to suggest an idea quickly
teaser
an advertisement for a product that does not mention the name of the product or say much about it but is intended to make people interested and likely to pay attention to later advertisements
spam
advertising material sent by email to people who have not asked for it
commercial
an advertisement on television, on the radio or on a website
by word of mouth
because people tell each other and not because they read about it
advertising agency
firm which creates commercials
copywriter
a person whose job is to write the words for advertising material
graphic designer
someone who works in graphic design (= the designing of pictures and text for books, magazines, advertising, etc.)
jingle
a short song or tune that is easy to remember and is used in advertising
koristno
beneficial
zavajajoče
misleading
očitno
blatant
implicit in sth
suggested without being directly expressed
catchy
pleasant and easily remembered
izkoriščati
exploit
vseprisotna
ubiquitous
bombardirati
bombard
čuvaj
watchdog
subtle
not very obvious or easy to notice
brošura
leaflet
plakat
poster
leaflet
a small piece of paper used for door-to-door advertising
poster
a large sheet of paper advertising sth, for exapmle, a play, a film or a concert
classified ads
small adverts placed by private individuals in a newspaper
vpliv
influence
to sponsor
to pay the costs of a particular event, programme, etc. as a way of advertising
tekmovalci
competitors
publicity
the attention that is given to somebody/something by newspapers, television, etc.
hype
advertisements and discussion in the media telling the public about a product and about how good or important it is
logo
a printed design or symbol that a company or an organization uses as its special sign
pritegniti pozornost
to grab attention
posebna ponudba
special offer
sponzorska pogodba, posel
sponsorship deal
zvestoba blagovni znamki
brand loyalty
promocijski ogled
promotional tour
glossy magazine
a magazine printed on shiny, high-quality paper, containing a lot of colour photographs and advertisements, and usually about famous people, fashion, and beauty
konkurenčne cene
competitive prices
selling point
a feature of something that makes people want to buy or use it
