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English > Advertising > Flashcards

Advertising Flashcards

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Proverbs and Idioms flashcards
0
Q

Un message publicitaire

A

A spot

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1
Q

Un spot publicitaire

A

A commercial

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2
Q

Une publicité

A

Teaser

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3
Q

Une campagne de pub

A

An advertising campaign

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4
Q

La publicité comparative

A

A comparative advertising

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5
Q

La publicité non agressive

A

Soft-sell advertising

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6
Q

Une agence de pub

A

An advertising agency

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7
Q

Un annonceur publicitaire

A

An advertiser

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8
Q

Un publicitaire

A

An advertising executive, a publicist

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9
Q

La pub

A

Publicity

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10
Q

Le parrainage commercial

A

Sponsoring, sponsorship

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11
Q

Un commanditaire, un sponsor

A

A sponsor

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12
Q

Une accroche, un slogan

A

A catchword, a catch phrase

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13
Q

Une promesse publicitaire

A

A claim

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14
Q

Un slogan

A

A slogan

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15
Q

Une légende

A

A caption

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16
Q

Une devise

A

A motto

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17
Q

Un aperçu publicitaire

A

A blurb

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18
Q

Faire la pub pour un produit

A

Advertise a product

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19
Q

Rendre public

A

Publicize

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20
Q

Parrainer

A

Sponsor

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21
Q

Subventionner un événement

A

Subsidize an event

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22
Q

Faire la promo de

A

Promote

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23
Q

Vanter les mérites d’un produit

A

Boast a product

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24
Q

Racoler, vendre avec insistance

A

Tout (for)

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25
Q

Plaire à

A

Appeal to

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26
Q

Allécher, attirer

A

Entice

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27
Q

Persuader, inciter

A

Induce

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28
Q

Pousser, stimuler

A

Stimulate, spur

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29
Q

Stimuler les ventes

A

Boost sales

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30
Q

Viser, cibler

A

Target

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31
Q

Attirer l’attention

A

Attract the attention

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32
Q

Susciter l’intérêt

A

Arouse the interest

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33
Q

Attirer l’œil

A

Catch the eye

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34
Q

Frapper l’imagination

A

Strike the imagination

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35
Q

Diffuser un message

A

Broadcast a message

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36
Q

Émettre un msg

A

Deliver a message

37
Q

Faire assez un msg

A

Get/put a msg across

38
Q

Communiquer une impression

A

Convey an impression

39
Q

Efficace

A

Effective

40
Q

Qui accroche l’œil

A

Eye-catching

41
Q

Astucieux, ingénieux

A

Clever

42
Q

Novateur, original

A

Innovative

43
Q

Inventif

A

Inventive

44
Q

Spirituel

A

Witty

45
Q

Terne, sans relief

A

Band

46
Q

Un matraquage publicitaire

A

An advertising blitz

47
Q

Le battage publicitaire

A

Hype

48
Q

L’excès de pub

A

Overkill

49
Q

La poudre aux yeux

A

Eyewash

50
Q

La pub mensongère

A

Deceptive advertising

51
Q

Le leurre, l’attrait trompeur

A

Lure

52
Q

La tromperie

A

Deceit

53
Q

Faire un battage publicitaire

A

Hype

54
Q

Tromper

A

Deceive

55
Q

Dérouter, induire en erreur

A

Confuse, to mislead

56
Q

Piéger

A

Trap

57
Q

Conditionner, influencer

A

Condition

58
Q

Pousser le consommateur à l’achat en le conditionnant

A

Brainwash the customer into buying

59
Q

Matraquer le consommateur

A

Bludgeon the customer

60
Q

Abrutir

A

Stultify

61
Q

Ambigu

A

Ambiguous

62
Q

Trompeur

A

Réceptive

63
Q

Honteux, scandaleux

A

Outrageous

64
Q

Le publispotage

A

Mail shot

65
Q

Un prospectus

A

A leaflet, a handbill

66
Q

Un livret

A

A booklet

67
Q

Un dépliant

A

A folder

68
Q

Une annonce pleine page/ sur deux pages

A

A spread

A two/double page spread

69
Q

Un échantillon gratuit

A

A (free) sample

70
Q

Une enseigne

A

A sign

71
Q

Une enseigne lumineuse

A

An electric/illuminated sign

72
Q

Un panneau d’affichage

A

A hoarding

73
Q

Une affiche, poster

A

A poster, a Bill

74
Q

Clignoter

A

flash

75
Q

Montrer, exposer

A

Display

76
Q

Distribuer

A

Hand out

77
Q

Placarder

A

Post up

78
Q

Un spot radio/tv

A

A radio/tv commercial

79
Q

Un refrain publicitaire

A

A jingle

80
Q

Un air accrocheur

A

A catchy tune

81
Q

Un créneau horaire

A

A slot

82
Q

Un audimat

A

A ratings system

83
Q

Un salon, une exposition

A

A show, an exhibition

84
Q

Une salle d’expo

A

A showroom

85
Q

Une foire

A

A trade fair

86
Q

Un visiteur de foire

A

A fairgoer

87
Q

Une démonstration culinaire

A

A cookery dem°

88
Q

Un article de dem°

A

A demo item

89
Q

Exposer

A

Show, exhibit, displa

English (17 decks)

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