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Advertising Flashcards

0
Q

Un message publicitaire

A

A spot

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1
Q

Un spot publicitaire

A

A commercial

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2
Q

Une publicité

A

Teaser

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3
Q

Une campagne de pub

A

An advertising campaign

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4
Q

La publicité comparative

A

A comparative advertising

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5
Q

La publicité non agressive

A

Soft-sell advertising

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6
Q

Une agence de pub

A

An advertising agency

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7
Q

Un annonceur publicitaire

A

An advertiser

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8
Q

Un publicitaire

A

An advertising executive, a publicist

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9
Q

La pub

A

Publicity

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10
Q

Le parrainage commercial

A

Sponsoring, sponsorship

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11
Q

Un commanditaire, un sponsor

A

A sponsor

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12
Q

Une accroche, un slogan

A

A catchword, a catch phrase

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13
Q

Une promesse publicitaire

A

A claim

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14
Q

Un slogan

A

A slogan

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15
Q

Une légende

A

A caption

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16
Q

Une devise

A

A motto

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17
Q

Un aperçu publicitaire

A

A blurb

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18
Q

Faire la pub pour un produit

A

Advertise a product

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19
Q

Rendre public

A

Publicize

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20
Q

Parrainer

A

Sponsor

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21
Q

Subventionner un événement

A

Subsidize an event

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22
Q

Faire la promo de

A

Promote

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23
Q

Vanter les mérites d’un produit

A

Boast a product

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24
Racoler, vendre avec insistance
Tout (for)
25
Plaire à
Appeal to
26
Allécher, attirer
Entice
27
Persuader, inciter
Induce
28
Pousser, stimuler
Stimulate, spur
29
Stimuler les ventes
Boost sales
30
Viser, cibler
Target
31
Attirer l'attention
Attract the attention
32
Susciter l'intérêt
Arouse the interest
33
Attirer l'œil
Catch the eye
34
Frapper l'imagination
Strike the imagination
35
Diffuser un message
Broadcast a message
36
Émettre un msg
Deliver a message
37
Faire assez un msg
Get/put a msg across
38
Communiquer une impression
Convey an impression
39
Efficace
Effective
40
Qui accroche l'œil
Eye-catching
41
Astucieux, ingénieux
Clever
42
Novateur, original
Innovative
43
Inventif
Inventive
44
Spirituel
Witty
45
Terne, sans relief
Band
46
Un matraquage publicitaire
An advertising blitz
47
Le battage publicitaire
Hype
48
L'excès de pub
Overkill
49
La poudre aux yeux
Eyewash
50
La pub mensongère
Deceptive advertising
51
Le leurre, l'attrait trompeur
Lure
52
La tromperie
Deceit
53
Faire un battage publicitaire
Hype
54
Tromper
Deceive
55
Dérouter, induire en erreur
Confuse, to mislead
56
Piéger
Trap
57
Conditionner, influencer
Condition
58
Pousser le consommateur à l'achat en le conditionnant
Brainwash the customer into buying
59
Matraquer le consommateur
Bludgeon the customer
60
Abrutir
Stultify
61
Ambigu
Ambiguous
62
Trompeur
Réceptive
63
Honteux, scandaleux
Outrageous
64
Le publispotage
Mail shot
65
Un prospectus
A leaflet, a handbill
66
Un livret
A booklet
67
Un dépliant
A folder
68
Une annonce pleine page/ sur deux pages
A spread | A two/double page spread
69
Un échantillon gratuit
A (free) sample
70
Une enseigne
A sign
71
Une enseigne lumineuse
An electric/illuminated sign
72
Un panneau d'affichage
A hoarding
73
Une affiche, poster
A poster, a Bill
74
Clignoter
flash
75
Montrer, exposer
Display
76
Distribuer
Hand out
77
Placarder
Post up
78
Un spot radio/tv
A radio/tv commercial
79
Un refrain publicitaire
A jingle
80
Un air accrocheur
A catchy tune
81
Un créneau horaire
A slot
82
Un audimat
A ratings system
83
Un salon, une exposition
A show, an exhibition
84
Une salle d'expo
A showroom
85
Une foire
A trade fair
86
Un visiteur de foire
A fairgoer
87
Une démonstration culinaire
A cookery dem°
88
Un article de dem°
A demo item
89
Exposer
Show, exhibit, displa

English (17 decks)

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