[A] Theory of planned behaviour

Question 1

Who developed the theory of planned behaviour?

Answer 1

Ajzen.

Question 2

What does the theory of planned behaviour propose?

Answer 2

Three types of belief combine to form intention to act in a particular way.

Question 3

How is development of addiction prevented?

Answer 3

Changing beliefs about an addictive behaviour.

Question 4

When is addiction more likely?

Answer 4

When the beliefs and outcomes are perceived as positive.

Question 5

What is meant by ‘attitude towards the behaviour’?

Answer 5

Positive or negative thoughts about the behaviour and the outcome of it.

Question 6

What is meant by ‘subjective norm’?

Answer 6

What the person believes are the opinions of the people around them regarding the behaviour.

Question 7

What is meant by ‘perceived behavioural control’?

Answer 7

The belief that the individual has regarding their ability to control their behaviour.

Question 8

Give three evaluation points on the theory of planned behaviour.

Answer 8

1. Penny found that if a person tries to give up smoking and fails, they will be less likely to feel they can succeed in the future and therefore less likely to try.
2. Beliefs are measured using self-report methods, which are notoriously unreliable as they rely on the participants actually telling the truth.
3. Not all behaviour is rational, some is compulsive and uncontrollable.