[A] Public health interventions

Question 1

How can health education campaigns be delivered?

Answer 1

Through a variety of media such as television, leaflets and warning labels on potentially addictive products.

Question 2

How can effectiveness of health education campaigns be assessed?

Answer 2

Using the theory of planned behaviour.

Question 3

Consider the effectiveness of health education campaigns in three points.

Answer 3

1. Brown et al - Stoptober generated a 50% increase in people trying to quit.
2. Long term effectiveness of health education campaigns is unknown and difficult to measure.
3. Campaigns such as Stoptober are very expensive.

Question 4

How can governments use laws?

Answer 4

To reduce addictive behaviour.

Question 5

Why is advertising of certain products banned?

Answer 5

To prevent glorification and promotion of addictive substances.

Question 6

Consider the effectiveness of legislation in three points.

Answer 6

1. Between 1989 and 200 the amount of money spent on alcohol advertisements rose from £150 million to £250 million, and the number of under-age drinkers rose with this.
2. Smart found that restrictions on alcohol advertisements didn’t have much of an effect on sales, why?
3. Pekurinen compared cigarette consumption before and after a ban on advertising and found a reduction in sales.