9 - rebranding process and players in urban places

Question 1

how can investment in music stadia help the rebranding process

Answer 1

• concerts bringing thousands into a city huge boost to local economy
• the NEC has 1500 permanent staff bringing £2b into west midlands economy a year
• new £350m concert venue in the works in Manchester, to be completed by 2023
• Ed Sheeran and Taylor Swift attracted high overseas visitor numbers so higher expenditure
• in 2017/18 the 7 concerts held in Wembley brought in £205m from visitors

Question 2

how can industrial heritage help the rebranding process

Answer 2

• cities like London, Glasgow, Sheffield, and Belfast have industrial past and this can be manipulated to make area attractive to visitors
• Belfast has built a Titanic museum consequently averaging at 1m tourists per year since opening
• in Northern Ireland the science park opened in 2005 affiliated with the universities in the country
• in september 2011 largest educational facility in Northern Ireland opened

Question 3

how can flagship developments help the rebranding process

Answer 3

• key regeneration projects at focal point to change its outlook
• liverpools CBD revitalised in particular the waterfront and now over 4m visitors go a year
• the docks attractions include museums, art galleries, shops, bars and restaurants, hotels, luxury apartments and TV studios
• in 2004, this waterfront was declared a UNESCO world heritage site showing its historical importance as a trading port

Question 4

how does investment in sport stadiums help the rebranding process

Answer 4

• Tottenham’s new stadium offers immersive experiences like ‘skywalk’ enabling people to view the London skyline
• it is a catalyst for regeneration as part of a new major area wide development helping one of the poorest London areas
• provides 3500 new jobs and estimated £239m into local economy a year
• clubs commitment has already seen 258 new affordable homes built and new primary school, supermarket, gym and sixth form

Question 5

how does corporate investment into retail and offices help the rebranding process

Answer 5

Battersea:

• resurgence project by Malaysian property developers - £400m deal for power station and area regenerated for £8b
• project connecting this part of London with london underground and consists of shops, cafes, leisure facilities, accommodation and office space
• part of a larger redevelopment of Clapham, Battersea and Wandsworth making it more desireable

Question 6

how does government and community bodies action and investment help the rebranding process

Answer 6

gloucester:

• urban regeneration needed as city on floodplain and majority of city low income and high unemployment as a result of lowest educational achievement in country
• gloucester docks regeneration was catalyst for rest of city - gloucester quays, visitors stimulated into historic heart of city
• warehouses turned into apartments

Question 7

how do cultural quarters help the rebranding process

Answer 7

CULTURAL QUARTERS - parts of cities designed on purpose for cultural industry and new identity used to change people’s views on cities

st georges cultural quarter:

• transformed leicesters former textile and shoe hub into thriving area for arts
• victorian buildings give area unique character and is home to community of artists and this spills out into cafes and bars in area

Question 8

liverpool regeneration key facts

Answer 8

• industrial decline from a port in the 80s as docks closed, crime and deprivation increased
• flagship regeneration Albert Docks attracting 4m per year
• £32.8m spent in city boosting economy by £800m in 2008 alone
• new £19m liner terminal built at Princess Dock where Merseyside ferries depart
• new Liverpool shopping centre mixing transport, retail, warehousing containing 160 stores and leisure and dining

Question 9

Birmingham Grand Central redevelopment figures

Answer 9

• costing £750m grand central officially opened in September 2015 with an aim to reestablish UK trade
• created 1000 new jobs and a large shopping centre three times the size of the previous ‘Pallasades’ , 60 shops, positive multiplier
• focused on increasing capacity - passenger capacity increased to 300,000 from 170,000 and 12 platforms and trains leaving every 37 seconds
• with 140,000 visitors daily it is busiest outside of London and expected 50 million visitors to area annually on top of 36m to bullring
• satisfaction increased to 92% from previous 52% due to ugly previous station

Question 10

how have the local community helped an area

Answer 10

LONDON COIN STREET DEVELOPMENT:
- citizen control has regenerated an area into social housing in and around the Oxo Tower, as well a mix of community facilities.
- The site of 13 acres of brownfield land in the heart of central London, was purchased by a proactive community group, who became the Coin Street Community Builders.
- Using a loan of £1 million, partly funded by the Greater London Council, they were able to prevent the area being developed into 1 million square feet of office space.
- There was a local need for affordable housing, as well as green spaces, small businesses and wider community facilities.
- They have built over time 210 mixed sized community homes, small business space, a resource and sports centre, all in the middle of central London.

Question 11

boscombe urban regeneration

Answer 11

• central government had control over the regeneration plan
• local residents got involved in the early stages to discuss the plan
• boscombe spa village