9 - Legislative & Social Media Advocacy Flashcards
What is legislative advocacy?
A body that works with individual lawmakers and lawmaking bodies to gain support for a cause/initiative
What is lobbying?
They are whom that want to seek influence (a politician or public official) on an issue. This requires the person/group to be registered (paid position).
When should individuals engage in a legislative advocacy?
1.) When lawmakers are about to take up something crucial
2.) Before and during budget time
3.) When the issue or target population is drawing attention
4.) When a vote on a crucial bill is likely to be very close
5.) Bill or veto of a bill that is hurting your cause has just been passed or signed. Though this can be changed by an amendment/veto or be override
6.) When it’s important to make legislators aware that your issue exists
What occurs in the first year of an elected official?
Implements their election promises (popular policies)
Blame every issue/problem on previous government
What occurs in the second year of an elected official?
They introduce unpopular promised policies and new policies
What occurs in the third year of an elected official?
They make unpopular policy/changes works or modify them
They begin to plan for reelection
What occurs in the fourth year of an elected official?
They informally run for re-election.
In what year is it advantageous for elected officials to become re-elected?
In the third year. This is because it allows the elected official to become the leader of the newcoming idea, in hopes that they can get re-elected and lead the new change/policy they want to implement.
How do we approach policy makers ?
1.) Need to get policymakers to the sties their policy affects
2.) Make it personal, have them talk to the individuals who have been affected directly
3.) Try to create allies in the legislative body
4.) Make sure that key advocates establish relationships with key legislators
What is digital advocacy?
It is the use of digital technology to mobilize a group of concerned people around an issue or cause.
What are the advantages of using social media?
1.) It can help pull those personal testimonies
2.) Reduce cost in resources
3.) Can help with widespread and quick awareness
What are the various ways we can use social media for digital advocacy?
1.) Conduct a brief strategic review
2.) Clarify your goals and social media objectives: What kind of direct action are you trying to prompt?
3.) Research and evaluate where your supporters are most likely to be online
4.) Evaluate the time and resources available to you and your team to devote to social media
5.) Determine how you will measure success: monitoring sites such as google analytics
More on p.g 49 Lecture 8: Health promotion modules review
