7.7: Innovations in Technology

Question 1

CARS

Answer 1

• 1913: Ford’s invention of assembly line manufacturing
• Drove car prices down
• Shift to reliance on oil
• Individual mobility increased
• Settlement in suburbs
• Roads = dominant features in LA and Houston

Question 2

OTHER INVENTIONS

Answer 2

• Bell’s telephone
• Frederick Taylor’s Scientific Management
• Radio
• Cinema

Question 3

EFFECTS

Answer 3

• Assembly line caused spike in production of consumer goods
• Living standards had risen so high demand for consumer goods
• Advertising industry boomed
  -Freud’s studies on human psychology taught ads to tap into subconscious
• Radio and cinema spread pop culture, music and news [Lindbergh’s Transatlantic flight]
• New media spread homogenized national culture but emphasized regional cultural differences and didn’t depict black experience
• Led to Harlem Renaissance
• 3/4 of population attending movies weekly by late 1930s
• Jazz Singer = first talkie movie