7.1 why companies go green

Question 1

Why do companies want to act in an ecologically responsible way?

Answer 1

1. perception of brand

2. regulations

Question 2

3 basic motivations for ecological responsiveness in the new model of corporate ecological responsiveness:

Answer 2

1. competitiveness
2. Legitimation
3. ecological responsibility

Question 3

Competitiveness

Answer 3

ecological responsiveness led to sustained advantage and improved long-term profitability.

Question 4

4 main drivers in preliminary model of corporate ecological responsiveness

Answer 4

1. legislation
2. stakeholder pressure
3. economic opportunities
4. ethical motives

Question 5

Legitimation

Answer 5

Desire of a firm to improve the appropriateness of its actions within an established set of regulations, norms, values or beliefs.

Question 6

Key differentiating dimensions: Competitiveness:
•	Ends 
•	Means 
•	Focus 
•	Decision analysis 
•	Decision rule
•	Strategic posture

Answer 6

Ends →  Profitability
Means → Competitive advantage
Focus →  Customers, investors
Decision analysis →  cost-benefit analysis
Decision rule →  maximize
Strategic posture → innovative

Question 7

Key differentiating dimensions: Legitimation
•	Ends 
•	Means 
•	Focus 
•	Decision analysis 
•	Decision rule
•	Strategic posture

Answer 7

Ends → Firm Survival
Means → Compliance with norms and regulations
Focus → Government, stakeholders
Decision analysis → cost- risk analysis
Decision rule → Satisfice
Strategic posture → Isomorphic, imitative

Question 8

Key differentiating dimensions: Social responsibility
•	Ends 
•	Means 
•	Focus 
•	Decision analysis 
•	Decision rule
•	Strategic posture

Answer 8

Ends →  Corporate morals
Means → Social good
Focus →  Society
Decision analysis →  Social norms
Decision rule →  Idealise
Strategic posture → Independent

Question 9

three contexts of these motivations

Answer 9

1. Issue Salience (certainty issues, transparency, emotivity)
2. Field Cohesion (proximity, interconnectedness)
3. Individual concern (ecological values, discretion)

Question 10

Issue Salience

Answer 10

extent to which a specific ecological issue has meaning for organisational constituents..