6.1 Promoting pro-behavior Flashcards

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1
Q

Five step process of the community based social marketing

A
  1. Identify specific target behavior.
  2. identify barriers and benefits of target behavior
  3. Program development
  4. Pilot testing
  5. Implementation and evaluation
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2
Q

Low benefits, low barriers

A

Target behavior is easy, audiences not motivated.
Social modeling
social norms

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3
Q

Low Benefits, High Barriers

A

Target behavior is hard, audience is not motivated Hardest, incentives and contests

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4
Q

High Benefits, low barriers

A

Target behavior is easy, audience is motivated.

education, feedback, prompts, cognitive dissonance

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5
Q

High Benefits, High barriers

A

Target behavior is hard, audience is motivated

make it easy, Commitments

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6
Q

Feedback is effective if (4)

A
  1. communicated soon after behavior
  2. in meaningful units
  3. compared to relevant standard
  4. goal present
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7
Q

Prompts are effective if (5)

A
  1. specific
  2. proximity of target behavior
  3. simple behavior
  4. friendly
  5. salient (catching attention)
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8
Q

What does Information/education? (8)

A
  1. insight into the structure of problems
  2. Increasing awareness of need
  3. Increasing responsibility
  4. Explaining personal benefits
  5. Changing social approval, social norm
  6. Decreasing social uncertainty
  7. Provide procedural information
  8. Changing affective meaning of environmental issues
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9
Q

other types of inventions (2)

A

mobilising social network and tailoring

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