6.1 Promoting pro-behavior Flashcards
1
Q
Five step process of the community based social marketing
A
- Identify specific target behavior.
- identify barriers and benefits of target behavior
- Program development
- Pilot testing
- Implementation and evaluation
2
Q
Low benefits, low barriers
A
Target behavior is easy, audiences not motivated.
Social modeling
social norms
3
Q
Low Benefits, High Barriers
A
Target behavior is hard, audience is not motivated Hardest, incentives and contests
4
Q
High Benefits, low barriers
A
Target behavior is easy, audience is motivated.
education, feedback, prompts, cognitive dissonance
5
Q
High Benefits, High barriers
A
Target behavior is hard, audience is motivated
make it easy, Commitments
6
Q
Feedback is effective if (4)
A
- communicated soon after behavior
- in meaningful units
- compared to relevant standard
- goal present
7
Q
Prompts are effective if (5)
A
- specific
- proximity of target behavior
- simple behavior
- friendly
- salient (catching attention)
8
Q
What does Information/education? (8)
A
- insight into the structure of problems
- Increasing awareness of need
- Increasing responsibility
- Explaining personal benefits
- Changing social approval, social norm
- Decreasing social uncertainty
- Provide procedural information
- Changing affective meaning of environmental issues
9
Q
other types of inventions (2)
A
mobilising social network and tailoring