6.4 Promoting use of reusable coffee cups

Question 1

problem of disposable cups

Answer 1

1. A lot
2. not recycled
3. litter

Question 2

Intervention package: Additive design

Answer 2

1. Messaging
2. Alternatives
3. Financial incentives

Question 3

Importance of the research into cups

Answer 3

1. collaboration with stakeholders
2. Managing to keep the experimental design going on long term
3. Still commercially viable
4. positive sustainable outcomes
5. Publicity

Question 4

Waste hierarchy model

Answer 4

reducing creation of waste materials, in particular when they are high volume and low value.

Question 5

Conclusions cup research

Answer 5

1. Both environmental messaging and alternatives increased use of reusable cups
2. Charge on disposable coffee cups helped to promote reusable cups
3. Discount for disposable cups was not effective → prospect theory (people are more sensitive to losses than to gain in decision making)
4. Effects are additive → greater levels of sustainable behavior when combining.