7. Greening of corporations

Question 1

Why also study companies? (4)

Answer 1

1. Test Theories
2. Dominant focuses on individuals
3. Companies are influential
4. Proper scientific focus is more difficult

Question 2

influential elements (4):

Answer 2

1. company size
2. leadership
3. Employees
4. brand perception

Question 3

Leadership styles (4):

Answer 3

Political leader
Enabling leader
Disseminative (spreader) leader
Connective leader

Question 4

Political leader

Answer 4

Decides and communicates vision on climate adaptation

Question 5

Enabling leader

Answer 5

Allows and stimulates a variety of adaptation strategies

Question 6

Disseminative leader

Answer 6

Accepts and inserts newly developed ideas

Question 7

Connective leader

Answer 7

Brings people together and encourages collaborative strategies

Question 8

Things that are important for brand positioning

Answer 8

1. Relevant
2. Unique
3. Different

Question 9

Three ways of sustainable brand building

Answer 9

1. the first one
2. the only real one
3. The special one

Question 10

3 questions when positioning brand

Answer 10

1. Shop
2. Shop window
3. Shopping street

Question 11

5 evolutionary motives when behaving/buying certain things

Answer 11

1. Self interest → connect you and society interests
2. Relative status → Tesla
3. Social imitation → peers and majority
4. Temporal discounting → connect now and future
5. Sensory → focus on tangible things