6.7.1: The “Why” Behind Qualitative User Research

Question 1

When can qualitative research be used? (hint: introductory paragraph to entire unit)

Question 2

Original Article Link

Answer 2

https://xd.adobe.com/ideas/process/user-research/why-behind-qualitative-user-research/

Question 3

product design phases: exploration, ideation, creation, validation. Is qualitative user research beneficial to all four? (hint: it is especially valuable to 3)

Question 4

Popular qualitative methods: (7 listed in article)

Question 5

1. Interviews

Question 6

2. Ethnographic field studies

Question 7

3. Diary Studies

Question 8

4. Focus Groups

Question 9

4. Moderated usability testing

Question 10

5. Card Sorting

Question 11

6. Participatory Design

Question 12

Best Practices for Qualitative Research (7 listed)

Question 13

1. Be clear about your goals

Question 14

2. Recruit Relevant test participants

Question 15

Why You Only Need to Test with 5 Users

…five test participants

Answer 15

https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/

Question 16

3. Choose the research method that best fits your research topic

Question 17

4. See how users interact with a product in their environment

Question 18

5. Use think-aloud protocol

Question 19

6. Do not influence test participants during the research process (3 rules to follow)

Question 20

7. Systematize your research result analysis (4 ways to ensure interpretation of data is valid)

Question 21

6.7.2 VIDEO 5 Qualitative Methods

Answer 21

https://www.springboard.com/workshops/ui-ux-design-career-track/learn#/curriculum/32262