6.7.1: The “Why” Behind Qualitative User Research Flashcards
1
Q
When can qualitative research be used? (hint: introductory paragraph to entire unit)
A
2
Q
Original Article Link
A
https://xd.adobe.com/ideas/process/user-research/why-behind-qualitative-user-research/
3
Q
product design phases: exploration, ideation, creation, validation. Is qualitative user research beneficial to all four? (hint: it is especially valuable to 3)
A
4
Q
Popular qualitative methods: (7 listed in article)
A
5
Q
- Interviews
A
6
Q
- Ethnographic field studies
A
7
Q
- Diary Studies
A
8
Q
- Focus Groups
A
9
Q
- Moderated usability testing
A
10
Q
- Card Sorting
A
11
Q
- Participatory Design
A
12
Q
Best Practices for Qualitative Research (7 listed)
A
13
Q
- Be clear about your goals
A
14
Q
- Recruit Relevant test participants
A
15
Q
Why You Only Need to Test with 5 Users
…five test participants
A
https://www.nngroup.com/articles/why-you-only-need-to-test-with-5-users/
16
Q
- Choose the research method that best fits your research topic
A
17
Q
- See how users interact with a product in their environment
A
18
Q
- Use think-aloud protocol
A
19
Q
- Do not influence test participants during the research process (3 rules to follow)
A
20
Q
- Systematize your research result analysis (4 ways to ensure interpretation of data is valid)
A
21
Q
6.7.2 VIDEO 5 Qualitative Methods
A
https://www.springboard.com/workshops/ui-ux-design-career-track/learn#/curriculum/32262
